Print marketing is one of the most effective ways to reach your audience. It’s tangible, direct and forces your audience to, at the very least, skim your content. If you’re running a print marketing campaign, you want to make sure that your distribution methods are working towards your success. So in this week’s blog, we’ll be running through some of the best leaflet distribution methods for you.
Door to door
For B2C print marketing campaigns, door to door leaflet distribution can be incredibly effective. It may take more time, and you will most likely need more leaflets to adequately cover your chosen area, but it will definitely reach your audience. In this method, you can be sure that your leaflets will be seen.
If you are able to, consider collaborating with a business that offers related products or services to your business. This relationship should be built on reaching a shared or similar audience, and your leaflet distribution campaign here should aim to act to complement, not compete. If this company is well-known in the industry, this can be a very clever way to advertise.
Distribute to influencers
In any community, there are people who are influential, and can vouch for or even promote your business’ products and services. If you build positive relationships with these kinds of people, they may pass on information about your company to their network. If possible, send them leaflets about your business, potentially with extras for them to hand out themselves.
While this certainly isn’t an exhaustive list of leaflet distribution methods, they can provide a starting point for your next print marketing campaign. Direct Mail Solutions offer direct flyer and leaflet distribution to help you engage with your audience.