You may not have given your business envelopes much thought before. Many businesses have long underestimated the positive benefit that a business can enjoy by using customised envelope printing. Envelope printing can enhance your professional image, and help you target offline customers in your local community.
Here are the top five benefits of envelope printing to improve your business success in today’s marketplace:
1. A Hidden promotional tool
The greatest benefit of business envelopes is that it acts as a hidden promotional tool. Your envelope can quickly convey its brand message, colour, logo, etc. This will help your brand stand out from other letters that your target audience receive.
2. Personalised Marketing
You can tailor your envelopes depending on whom you intend to reach. This could be potential or existing customers or another business you’re working in conjunction with. People are more inclined to open your envelope if there is something unique about it. We are flooded with dull white envelopes and marketing material in our letterboxes daily. Your recipients will feel a curiosity to open your letter that contains a unique logo, branding, and colours. A personalised envelope is a perfect way to promote your business in a simple and succinct manner.
3. Highly Cost-effective
Custom envelope printing is a cost-effective marketing tool you can use to get a response from your target market. We can run your campaign to target a specific geographical area or a specific customer demographic. What’s great about this method is that you can achieve a high recall rate by using professionally printed envelopes in a number of colour and printing options.
4. Also Targets offline customers
Currently, the letterbox marketing space is way less cluttered compared to digital marketing channels. The average Australian household receives around two to three pieces of unaddressed promotional items per week. Compared to the hundreds of electronic advertising messages you receive daily, customised envelope printing stands out by being tangible and convenient to use.
5. Improves Direct Mail efficiency
Aside from promotion, you can use them to improve the efficiency of your business. For instance, you can easily break up and organise your daily outgoing mail into convenient categories. This is based on the customised colour coding of your envelope printing, making the task of sending out envelopes a lot more simplified.
Businesses are often quick to assume that electronic mail is the best choice to reach potential and existing customers. However, with technology playing an ever-increasing role in society more and more people appreciate envelope printing as a form of physical marketing.
Direct Mail Solutions is a full-service printing and mailing company for all your envelope printing and mailing needs. We can come to you to discuss which design best suits your requirements.