5 Direct Mail Marketing Trends to Watch in 2017

With the new year fast approaching, now is a great time to overhaul your direct mail marketing strategy. Here are 5 marketing trends to incorporate into your direct mail in 2017.

1. Personalised Approach

Personalised direct mail is what will make your business stand out against all the rest in an age of over-saturated, generic marketing. Your customer wants to feel valued and important, and personalised mail that speaks directly to their needs, wants, and individual circumstances is a great way to emphasise your company’s attention to detail.

2. Beef up your database 

In order to create personalised mail campaigns, you’ll need to invest in solid data solutions. An enhanced database will enable you to get to know your customers and potential customers better, giving you the information needed to target them with winning campaigns.

3. Channel integration

Integrate your direct mail campaigns with your other marketing channels to achieve the best results. Multi-channel marketing increases your chances of making a sale, as the more customers see your marketing message, the more likely they are to respond.

4. Engagement

Your first goal in any direct mail campaign should be to actively engage your audience, first by grabbing their attention with striking visuals and a witty tagline, and then keeping their attention with well thought out copy. Be meticulous when constructing your next direct mail campaign to ensure consumer engagement.

5. Multiple responsive devices

When constructing a call to action in your direct mail campaign, give consumers multiple ways to answer that call to action. For example, if you’re selling a product, you could invite them browse your online shop, check out the item in store, or call directly with any questions. This way the consumer can select whichever option they’re most comfortable with.

By incorporating these 5 trends into your direct mail marketing strategy in 2017, you will be able to look forward to a very successful year. Direct Mail Marketing offer end-to-end direct mail services, handling everything from campaign design to distribution.

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