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In the world of advertising, first impressions are everything and in the world or direct mail marketing, the name of the game is to get your target audience to take a second look. To make a good impression and draw the readers curiosity, your mail needs to look interesting. This week, we take a look at four key ways you can boost the aesthetic appeal of your direct mail.
Shrink wrap
Shrink wrapping is a great way to protect and display your mail. Shrink wrap is impervious to dirt, humidity, and water, and will ensure your marketing content arrives in the mailbox of your target audience in pristine condition. Shrink wrap is also a unique packaging option because it doesn’t obscure your advertising material, so a headline or image can catch the readers eye the moment they collect their mail. DMS offer premium shrink wrapping services for Australian SMEs.
Colour
Colour can be a powerful tool to evoke emotions and build brand association, but it can also be used to draw the reader in and make a bold visual statement. Coloured envelopes in particular are a great way to differentiate your business from the competition and ensure your direct mail piques the interest of your target audience.
Pictures
High quality images can help transform your advertising into a piece of art that readers may keep for it’s aesthetic value alone. For example, if you were to run a postcard campaign that advertises your local gardening business on the back, and has the image of a beautiful garden landscape, flowers or trees on the front, your reader may hold on to the postcard for it’s aesthetic value. This helps build brand recognition.
Minimalism
A big design trend in advertising at the moment is minimalism. Minimalism is a great vehicle to convey a simple, powerful message and pique the interest of the reader. The restrained palettes, sans serif fonts, and abstract shapes that characterise minimalist advertising are certainly a departure from traditional copy which tends to pack every square inch with bold headlines, pictures, snippets of information and offers and it marks a new approach to marketing wherein the advertiser strives to inspire with a concept, rather than overwhelm with information and offers.
DMS can help you conceptualise, develop and execute a successful mail marketing campaign.