When it comes to connecting and engaging with your customers, a direct mail campaign can lead to higher engagement rates and higher ROI.
As a result, businesses across a diverse range of sectors utilise direct marketing campaigns in order to engage with their target market, inspire action, build brand awareness and of course, deliver core business messages.
And one of the main advantages of a mailing marketing campaign is that it can be done online and offline, making it a great way to target specific demographics.
If you’re looking to give your direct marketing campaign a boost, you have certainly landed in the right place! Here’s 5 ways that you can take your campaign to the next level.
But first and foremost, what is a direct marketing campaign?
Direct marketing is a promotional strategy that is strategically developed in order to deliver targeted messages straight to consumers.
Allowing you to communicate directly with your target audience, the main purpose of a direct marketing campaign is to evoke a reaction from your customers, inspiring them to purchase your product or service, through print marketing, such as flyers and brochures.
With this in mind, all campaigns should incorporate strong call to actions.
Here’s how you can give your direct marketing campaign a boost:
Does your campaign have a clear focus?
For your campaign to be successful, it’s important that it has a clear focus and of course, a clear message.
With this in mind, think about the message you want to deliver and ask yourself will it resonate with your target market, what’s the likelihood of them responding to it and will the recipient of your campaign understand the purpose of the content.
After all, the last thing you want is for your direct mail or email to go straight into the trash bin, right?
A stand out call to action
Once you have delivered your message, this should be followed up by an impactful call to action that will inspire action! Many successful direct marketing campaigns ask customers to email, phone, visit a website or visit a store?
Whereas others, provide a discount code that can be used or encourage customers to take advantage of special offers.
Less is more
In the world of direct mail, less is certainly more. This is because if you bombard your customers with text heavy content, they are likely to disengage with the content straight away, switch off or simply not read it at all!
Instead, your printed marketing materials should be clear, concise, engaging and impactful.
Is your mailing list ready?
Before you send out your direct mail, it’s certainly worthwhile checking your mailing list, to ensure that all of your contacts are relevant to your campaign. Your list should feature your target demographic to optimise results.
Personalise your direct mail
Finally, another great way to boost your direct marketing campaign is to personalise emails so that the respondent feels special. Personalised direct mail campaigns have a much higher response rate than generic campaigns that go out to mass customers.
And it can be as simple as a hand-written envelope or personalising a campaign to feature the recipient’s favourite purchases that can make all the difference when it comes to inspiring action.