Unlock Your Database’s Potential With Business Christmas Cards

opening Christmas card

As the holiday season approaches, it’s the perfect time to make a lasting impression on your valued database. In the spirit of the festive season, we invite you to consider a unique and impactful way to connect with your clients, past and present.

A Goldmine in Your Database

Your database of past buyers is indeed a valuable asset. And right now, it’s prime time to leverage it. Business Christmas cards offer an exceptional opportunity for your clients, both past and present, to open a beautifully branded card and discover what your business has in store, including special promotions.

Direct Mail Solutions – Your Holiday Partner

Speak to Direct Mail Solutions today to explore our wide range of Christmas card options. We can tailor them to your precise specifications, even including additional marketing materials inside personalised cards. Plus, we offer highly cost-effective distribution solutions.

Why Business Christmas Cards Matter

Sending out personalised Christmas cards isn’t just a thoughtful gesture; it’s a powerful marketing tool that can help your business shine.

Here’s why:

  1. Branding at its best: A Christmas card bearing your brand’s signature design is an excellent way to engage your audience. It’s an invitation to open and read a heartfelt message, making your brand memorable.

  2. Showcasing specials: Use this opportunity to highlight any seasonal specials or promotions your business has to offer. A well-placed call to action can lead to increased engagement and sales.

  3. Harness the power of your database: Your database of past buyers is a treasure trove of potential. This time of year is ideal for rekindling relationships and reminding them of the value your business provides.

Ready to make your mark this holiday season? Contact us now and unlock the potential of a great business Christmas card for your marketing strategy.

Make this holiday season memorable for your clients and your business. Reach out to us today, and let’s discuss how we can help you make the most of this festive opportunity.

Warm regards,

Paul D’Arcy
CEO & Direct Mail Specialist

Take your direct mail, marketing and printing to new heights with our end-to-end services

1800 70 6245

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Using Visual Data In Direct Mail Campaigns

Using Visual Data In Direct Mail Campaigns

If you’re not already using visual data in direct mail campaigns, you should be. It’s an easy way to increase customer understanding, add character, and improve engagement! 

There’s more to great mail than just text. Don’t get me wrong—your message and how you say it is vital to your success. But visual data is an often-overlooked part of a direct mail campaign, and it could be the one thing you really need to make an impact. 

Here are some reasons you should be using visual data in direct mail campaigns. The good news is that if you aren’t already, it’s super easy to start doing! 

The Brain on Visual Data 

Did you know that the brain processes visual data roughly 60,000 times faster than other info? Or that it takes just 13 milliseconds of seeing an image before we can identify what it is? 

The brain is visual! Even if you don’t consider yourself to be a “visual learner”, the truth is, visuals are always easier for the brain to process. 

Using Visual Data In Direct Mail 

Of course, text is necessary. You need to inform the reader about what your piece of mail is offering. But you can’t expect them to wade through giant walls of text to find that out. 

Why Use Visual Data? 

You need to catch your reader’s attention. Remember that statistic above? 13 milliseconds. If you’ve got something visual on your flyer, your reader can glance at it, process it, and make the choice to keep reading. 

If there’s simply text on your mail, all one glance is going to do is make your reader want to put it down without reading it!

Use visual data to catch their attention upfront. From there, you need to lead them down the road of finding out everything they need to know. 

How to Incorporate Visual Data 

Using visual data in direct mail campaigns doesn’t mean just sticking pictures into your mail. You need to be smart about it and use value-packed graphics that offer important information about your product or service. 


Graphs are amazing bits of visual information. They take complicated concepts and make them easy to understand by putting them in a visual format. 

If you have graphs or pie charts (or can make some) relating to your product or service, pop one or two in there. Just make sure that they’re fun and easy on the eye… Not overly complicated or too professional-looking. 


As their name suggests, these are graphics full of info. You’ve no doubt seen them floating around… Well, everywhere, really. They’re a great way to share steps, benefits, or anything else about your product. 


People like seeing how things work. Don’t just stick pictures of happy, grinning people in there. Rather, take the chance to showcase your product or an element of your service. Or even put a headshot in there if one particular person is important. 

Just make sure your pics are professional and look great. No hasty photos snapped on a smartphone at the last minute!

Take your direct mail, marketing and printing to new heights with our end-to-end services

1800 70 6245

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Calendar Marketing: Using A Calendar To Market Your Business

calendar marketing

Ever thought about calendar marketing for your business? If you want eyes on your marketing material every time someone schedules an event, checks a birthday, or makes a note, it’s a great idea! 

If you’re looking for a way to market your business that’s more eye-catching than a flyer, longer-lasting than a business card, and more practical than most other forms of advertising… A calendar could be the best choice! 

Here’s why and how to do it. 

Why Calendar Marketing? 

We all have calendars on our phones. So why would anyone need an actual paper calendar anymore? You’d be surprised, but old-school calendars are popular both in homes and businesses. 

One, they take your nose out of the phone! And two, they’re easier to quickly search through to find a particular date, or scribble a note down on. Desk pad calendars, in particular, are common on the desks of business people for quick note-taking. In the home and on office walls, calendars with beautiful pictures add to the ambience. 

Which means that if your advertising is on that calendar, every time they scribble or marvel at the picture, they’re subconsciously taking note of your business. Put your contact details on it, and when they need your services, you’ll be top of mind

How to Do It 

Calendar marketing is great for B2B businesses. Sending out a stack of desk pad calendars to local businesses means they’ll have your marketing in their offices for the next year. Chances are they won’t pass up free calendars, because everyone needs one! 

If you’re a B2C business, it may be more manageable to send something smaller through the mail. A4 desk pads, A5 tent calendars, or small wall calendars are always used. 

How to Create an Attractive Calendar 

It’s more than just grabbing a template and sticking in some generic free images. Here’s what we suggest to create an attractive marketing calendar. 

Choose Your Format 

Keep the receiver in mind here. What would suit them? A large desk pad? A wall poster? Maybe something smaller, like a desktop tent calendar or a purse calendar. Think about how and when they’re likely to use it. 

A B2B client would probably get the best use of a desk pad or a desktop calendar. On the other hand, if you’re sending calendars out to the public, a wall calendar complete with stunning images or a handbag calendar may be more practical. 

Choose A Theme 

Themes are fun and help you to design the calendar more easily. Desk pads and those sorts of calendars don’t really need one, but any calendar with pictures should stick to a theme. If you can, make it something related to your business, but something you can still find eye-catching pictures of! 

Chill On the Branding 

Don’t overdo it on the branding. Your logo and company name should be on every page, but don’t try too hard to sell yourself on this marketing material. Make sure it looks sleek, stylish, and good-looking—not gaudy or cluttered. 

Print It In Advance 

Make sure you print your calendars well before the end of the year so your clients have them in-hand at the start of the new year. Printing in advance is a critical part of calendar marketing!

Effective Brochure Design: Here’s How to Catch Eyes

brochure design

Heads up – your brochure design could be the most important part of getting people to actually read your mail. Not sure how to design an effective and eye-catching brochure? Here’s our advice. 

Brochure design can be intimidating! You know what you need to say, you know what logo needs to go on it. But getting from that to an attractive, finished artwork can be difficult and frustrating. 

Let’s dig into what a brochure is and what makes a good-looking one. 

What Exactly Is a Brochure? 

A brochure is an informative paper document that can be folded in various ways. That’s quite a generic description, but it describes it quite accurately! It’s a folded document on which you place your offer and business information, that you then send out to prospective clients. 

Doing Brochures Right 

The key to a great brochure is to find the perfect balance between the space on your page and the information you’re sharing. Too cluttered, and nobody will take the time to read it. Too sparse, and it will look like something’s missing. 

If you’ve never designed a brochure before, you might have no clue where to begin. Don’t worry! We’ll share some of our favourite brochure design tips below. 

Effective Brochure Design Tips 

There’s a lot of elements that go into a great brochure design. But if you follow these step by step, you’ll come out with an attractive, effective brochure that gets responses. 

Nail Down Your Offer 

This is the most important thing! You need to be able to state your offer clearly and succinctly, so the reader knows exactly what they’ll get when they take you up on it. Try to answer the questions: 

  • What? 
  • Why? 
  • How? 

What are you offering? Why do they need it? And how do they get it? 

These are the essentials you need to know about your own offer before you even start designing your brochure. This will help you when it comes to creating content down the line. 

Define Your Target Audience 

Make sure you know who you’re targeting with your brochure. If you’re just sending it out to everyone, it’s hard to tailor the content and design to suit the kind of person you’re trying to speak to. 

Be as specific as you can about this. For example: 

  • Moms-to-be looking for ways to keep their new baby as safe as possible 
  • Homeowners who need an affordable way to increase the value of their home 
  • Partiers who like to drink and want to try the latest, newest cocktails 
  • Adrenaline junkies who are always up for a new challenge 

Design For Your Client 

It’s easy to design something that you like and go ahead with it. But the key to really reaching people with your brochure design is to put yourself in their shoes. Who’s your target market and what do they like? 

For example, if your company targets moms-to-be, chances are they’re going to respond better to softer, pastel colours and pretty fonts. On the other hand, if you’re aiming for adrenaline junkies, bright, bold shades and chunky text would work better. 

If your target market is quite wide, then you may want to go with something a little more generic. Make sure it’s easy to read, all the info can be found without difficulty, and it looks sleek and professional. 

Create A Catchy Headline 

Your headline is possibly the most important part of your content! If it doesn’t catch attention, at least half of the people holding your brochure won’t bother to read further. But if it’s interesting… Then they’ll most likely want to know more, which is what you want. 

The key is to find the balance between keeping it short and sweet and creating curiosity. Try these ideas to help you craft amazing headlines: 

  • Ask an intriguing question: “Is your home poisoning you?” 
  • Create urgency: “Only 15 left in stock!” 
  • Play on their emotions: “Your baby could be in danger.” 

Each of these catches attention and encourages the reader to move further down the page. It’s also important to follow your headline up with something that relates it to your product. Don’t throw in a catchy clickbait headline that has nothing to do with your offer! 

Keep Your Content The the Point 

Don’t waffle. Nobody wants to read through a wall of text to get to the point! Tell them what they need to know, in an easy-to-follow way, without adding info that’s not relevant. 

This is where you present your offer, highlight the benefits they’ll get from it, add a few testimonials, and of course, your call to action. 

Add a Compelling Call To Action 

Your CTA can make or break your brochure. A weak CTA will cause you to lose those who are on the fence about taking action. But a strong call to action can be the thing that flips that switch and makes them say YES! 

Your CTA doesn’t need to be complicated or clever. But rather than saying “Call us now”, go for something more encouraging. It should link back to the tactic you used in your heading! 

  • “Get rid of dangerous toxins now!” 
  • “Don’t wait – make your home safer today.” 
  • “Protect your loved ones and let us help.” 
  • “Be the first to get it!” 
  • “Don’t miss your chance!” 
  • “Get one of the last 15!” 

Use Pictures Carefully 

If you’re using a picture as a full background, make sure the opacity is dropped so the text doesn’t get lost. Pictures that are scattered throughout the brochure should be relevant to the topic or offer. Don’t just stick in pics of smiley people! 

Print High-Quality 

Poor quality printing can ruin a fantastic brochure design. Make sure you get your brochures printed at top quality so every bit of text is clear ad attractive. 

Brochure Design Conclusion 

Eye-catching, action-driving brochure design isn’t hard if you know the points you need to hit. And if the actual design part is a little too tricky, you can find plenty of templates online to make your own. All you need to do is find a template that you feel your target market would like, and half the work is done for you! 

Whether you need help with design, content, or printing, we’ve got your back. Give us a call any time and we’ll help you create the brochure of your target audience’s dreams!

Quick, Easy Ways to Improve Response Rate to Direct Mail Campaigns

ways to improve response rate

Unsure how to drive more responses from your customers when you send out mail? Here are a few quick, easy ways to improve response rate to direct mail campaigns. Try them and let us know how they go! 

Ultimately, the outcome you want from your direct mail campaign is getting people to buy into your product or service. You aren’t just sending love letters! 

You want action. If you aren’t getting it, here are a few quick and easy things you can do to up that response rate. 

Double-Check Your Targets 

One in every 6 Australians move house every year. And more than 160,000 people pass away annually. Which means that if your direct mail database isn’t up to date, you could be sending mail to ghosts! 

Manage your data to prevent double-sends, incorrect addresses that don’t get to your target market, and being ghosted… Literally. 


Nothing catches someone’s attention like their own name on a piece of mail. Don’t just stick it in there and hope for the best, though. Be creative… So it seems like the mail is reeeeally catered to them. 

There are plenty of exciting ways to personalise your mail, though. It’s not just all about a name. Check out this article for a few more ideas! 

Get Creative 

What do you think is more likely to be opened… A boring ol’ rectangular brochure in muted colours, or a funky cut dressed in something eye-catching and bright? 

There are many ways to make your flyer stand out in a crowd. Colour, shape, content… Put something together that’s attractive and entices them to open, read, and remember. 

Give ‘Em A Direct CTA 

Don’t fluff around in your communication. If you don’t tell your reader EXACTLY what you want them to do, you can’t really be upset when you aren’t getting those responses! 

The more direct you can be with your CTA, the better. You need to be direct with your reader and leave them in no doubt as to what to do. 

Direct Them Online 

Here’s a quick tip to improve your engagement and keep that customer engagement going. As part of your CTA (or your full CTA), encourage your readers to interact with you online. 

Whatever social media platform you’re on, get your readers talking to you and you’ve got more opportunity to make a sale. 

A/B Testing 

Comparing two pieces of mail can yield invaluable information. You’ll be able to see at a glance what messaging, colours, style, shape, etc worked better with your target market. 

Take note that this is only really useful if you compare a large volume of mail. 5,000 to 8,000 is usually a decent volume for a single mailing, so you’ll need at least twice as much for an effective A/B test. 


Upping your response rate doesn’t have to be hard. Implementing just a few of these quick, easy ways to improve response rate may be all you need to take your business from blah to booming!

How to Use Colour In Your Mail

How to Use Colour In Your Mail

Ever wondered how people feel when they see your mail? Interestingly, the colours you choose can make a huge difference. Let’s discuss the psychology of colours and how to use colour in your mail for the best effect! 

If your mail isn’t converting really well, it could be a simple fix. Interesting die-cut, check. Appealing message, check. Strong CTA, check. So what’s the issue? 

Maaaaaybe… Just maybe, it’s the colours you’re choosing to use in your mail. Yep – this little-thought-of aspect can change the way people feel about and respond to your mail. 

Check out the info below… And decide if it’s time to rebrand or up your mail design creativity! 

Colour & Marketing 

An interesting study suggested that between 60 and 90% of a person’s assessment of your product or service is based on the colours of your marketing material! 

Now that’s an awful lot of people’s decision-making process… Going towards something as simple as what colours you use! 

It means that you can get more sales, more engagement, and better customer loyalty… Just by using the right colours. 

But on the other hand, use the wrong colours, and you could actually be driving customers away without even realising it. 

See, your colours do a few different things when someone looks at your piece of mail. 

  • They set you apart from others (if you do it right) 
  • They create a particular feeling in your reader 

So how can you leverage that fact in your mail to boost your business? 

How to Use Colour In Your Mail

We know that you probably already have brand colours. Maybe even a full brand package. And that’s great! The good news is that you don’t have to go completely off-brand to play around with colours in your mail. 

Sure, maybe your logo is red but you want to create a calming effect in your reader. Using blue would be a better choice, then, but you don’t need to change up your entire logo. 

Just a touch of creativity means you can blend your brand colours and specifically-chosen psychological colour choices to the greatest effect. 

Here’s when you should consider using each of these colours in your mail: 


Use blue when you want to come across as trustworthy, professional, and dependable. It puts people at ease, is easy on the eyes, and generally evokes a calm feeling. Perfect for when you want people to make rational, thoughtful decisions about the solution. 


Choose red when you want to make a bold statement, stoke up passion in your reader, or catch their attention. It usually draws the eye, increases the heart rate, and stirs up strong emotion. Pair it with something less evocative for a bit of balance. 


Green is fresh, calm, and natural. Use it when you want to convey a feeling of health, happiness, and growth, especially if your business is health-related. 


Try orange when you want to be bright and welcoming. It can be cheerful, energising, and fun, and definitely eye-catching. Use it when you want to create excitement over your product or service. 


Sunshine, warmth, and happiness is what yellow is all about. Use yellow in your mail when you want to bring a bit of joy and catch people’s eyes. 


Purple is associated with royalty and splendour! Also, spirituality and enlightenment. Use it when you want a rich, luxurious feeling or to create a mysterious, out-of-this-world atmosphere. 


Classy and sophisticated, black is a timeless shade. Use it when you want to be smart, professional, and powerful. It also makes other smaller pops of colour stand out, making it the ideal partner to a brighter shade. 


Purity and minimalism is what white represents. Be careful, though – in some cultures it’s the colour of evil! Another excellent pair with brighter shades. 


Earthy, stable, and trustworthy, brown is a very natural colour that represents stability and security. It’s not super exciting or eye-catching, but it does good job of making the reader feel grounded.

Brochure Marketing: The Power of Physical Mail

flyer marketing

Social media and digital marketing are booming, especially since the pandemic. But the power of physical mail is still to be reckoned with, even in today’s online age. 

Brochure marketing is an excellent way of reaching and influencing people. If designed and distributed correctly, a brochure can indicate that your company is professional, reliable, and committed to their customers. 

If you aren’t already, you should consider using brochure marketing as a tool in your marketing repertoire. It could be the missing piece that catches you your dream customer! 

What Exactly Is a Brochure? 

At its core, a brochure is a single-fold or multi-fold sheet of paper, containing advertising information. This is usually info on the company’s products and services, as well as contact and possibly location details. 

You do get digital brochures too. However, for the purpose of this article, we’re talking about physical mail – a piece of paper that someone can hold in their hand. 

Brochures come in a variety of different shapes and types. Bi-fold and tri-fold are two of the most common designs, providing more than enough space for all the necessary content. Brochures are also often made into small booklets, with multiple pages bound together. 

What’s the Difference Between a Brochure and a Pamphlet? 

Ultimately, it comes down to content. Brochures advertise products and services, whle pamphlets promote non-commercial events, like a rock concert. Brochures can be robust and consists of multiple pages. A one page marketing brochure is usually called a pamphlet. 

Essentially, the point of a brochure is to drive action that results in sales for your business. The point of a pamphlet is simply to make people aware of something. 

The Psychology of Brochure Marketing 

Wondering why brochures are important for marketing when you’re online? The truth is, social media marketing can only take your brand so far. 

One of the best things about brochure marketing is that statistics show a greater brand recall than digital media. That means that people who view your brochure are much more likely to remember your brand than people who see your adverts on social media. 

This is highly significant! Your brand can be forgettable online. But when someone is holding a piece of paper with your logo, offerings, and brand colours, it cements itself in a person’s memory in a different way. 

Multiple studies support the idea that readers take in more information when viewing print ads than they do when viewing digital ads. These studies consider things like how easy different formats are to understand, how long a viewer spends reading, and the level of persuasion. 

On every count, physical mail beats digital marketing. You can’t deny that a piece of mail in someone’s hand has positive effects! 

The Creativity of Brochure Marketing 

You can get really creative when it comes to brochure marketing! While designing social media ads can be fun on its own, designing physical mail requires some out-of-the-box thinking if you want your brochure to stand out. 

When it comes to digital marketing, you’re a little restricted by the platform you’re advertising on. Your post needs to be a certain size, otherwise it gets trimmed down and vital info may be lost. It needs to meet specific guidelines, otherwise all your setting up can go to waste if it’s not approved. 

When designing physical mail, though, as long your print-ready file is within the right size and resolution for top-quality printing, you can get as creative as you want with ideas for brochures, including shape, colour, and layout. 

How to Creat Effective Brochures 

If you’re short on inspiration, you can find fun, funky, and effective marketing brochure samples all over the internet. There’s also an abundance of high-quality marketing brochure templates, which you can download and customise with your own information. 

However, we highly recommend designing your own. That way, you know that nobody else has used your design before! 


Instead of going with your usual square or rectangular brochure, why not design something eye-catching? Take a leaf out of Konami Gaming or 3rock’s book and try a 3D brochure design to capture attention: 

Or, go for a uniquely shaped design that invites the reader to open it up and see what’s going on inside, like these: 

You could also go for a bit of texture or a user-engaging experience, like these two designs from Attitude and Spencer’s Crossing respectively: 


Your marketing brochure content is as important as your design. This is where you sell your product or service

While your content may depend slightly on your design, there are certain elements that you can’t ignore. Your headline, for example, needs to capture attention and entice the reader to keep reading. 

Your content should be simple and easy to understand. Make sure your tone is on point with your brand! You should also have clear calls-to-action in appropriate places, leaving your reader in no doubt about what they should do to get your product or service. 

Lastly, if your product or service allows for it, offer something free with your brochure. A great example is something similar to the design below, which gives a few free guitar picks. Nobody’s going to forget that, especially when they’re seeing the brand every time they play guitar! 

The Most Cost-Effective Form of Marketing 

If you aren’t yet totally convinced of the power of digital marketing, the good news is that it’s one of the most cost-effective forms of marketing you’ll find. 

Most businesses don’t think twice about spending money on digital marketing like Facebook, Instagram, Google, or YouTube ads. And mostly without any indication of what sort of ROI may come of it! 

Why not spend a small bit on running a highly targeted letterbox campaign instead of blind digital ads? There’s an extremely low overhead cost, leaving you open to a much higher ROI than online marketing typically has. 

Conclusion: Old-Fashioned or Unique Modern Tool? 

What are your thoughts on brochure marketing? The benefits of brochures in marketing can’t be ignored – statistics prove that it’s highly effective at helping people actually remember your business! 

While running a letterbox campaign may sound old-fashioned, don’t underestimate its effectiveness. Digital marketing is the latest way of getting your business out there. But if you’re neglecting direct mail, you’re missing out on a huge avenue of influence. 

If you haven’t got a direct mail campaign running right now, there’s never been a better time to implement a brochure marketing strategy. Get in touch with us with your own creative market brochure, or allow us to design some marketing brochure examples for you. 

See how your business skyrockets when running a direct mail campaign as well as digital ads! You’ll never go back. 

5 Tips – How to write advertising slogans that sell

slogan brainstorming

Slogans are a great way to enhance your brand identity and ensure that the product or service you are selling is memorable. It’s also a great way to tell your customers what you stand for and how you want to be seen.

But why are slogans so important?

Research shows that people resonate with a phrase or slogan far more than they do with any other mail marketing tactic. Not only can slogans inspire action with your letterbox distribution campaign, but they also stick in your customers’ minds, meaning you’re always at the forefront of their thoughts.

And, if you’re struggling to come up with a suitable slogan that adds a new and exciting dimension to your direct or bulk mail, you’ve certainly landed in the right place!

We’ve created a helpful guide outlining how to write advertising slogans that sell.

Start with your logo

All brands have a logo. Reflecting who you are and how you want to be seen, your logo is used to promote your brand identity and maximise exposure.

Once you have a logo that you’re happy with, it’s a lot easier to come up with a slogan that will sit side by side with your logo.

Take your time

When it comes to creating your slogan, don’t feel under pressure to go with the first slogan you come up with!

Experiment with lots of different slogans, testing them out on family and friends to see what they think, and even ask your target market their thoughts.

If you’re hiring a professional slogan writer to support your efforts, make sure they’re in tune with all aspects of your business and what it stands for. After all… it’s important that your slogan is able to promote your product, services and brand in the best possible light.

Short and sweet is key

The best slogans are short, simple and memorable. And simplicity is key when it comes to creating a catchy slogan on your direct mail that is easy to recall.

As a general rule, your slogan should be no more than one sentence long and use simple but effective universal language that is designed to stick in your customers’ minds.

Everyone loves to laugh

When creating your slogan, don’t be afraid to inject elements of humour into it!

Everybody loves to laugh and slogans that are funny and endearing are far more memorable. Of course, you should always make sure that the level of humour you use is appropriate for your audience.

Transparency is everything

Your slogan should sell your product but shouldn’t make promises that you simply cannot keep or are simply not true. For example, you should steer clear from phrases such as “the best,” as this type of language is difficult to substantiate.

At the same time, your customers are more likely to engage with honest slogans that don’t use standard selling language or come across as being too pushy.

Learn more about our business mail and printing services.

5 ways to give your direct marketing campaign a boost


When it comes to connecting and engaging with your customers, a direct mail campaign can lead to higher engagement rates and higher ROI.

As a result, businesses across a diverse range of sectors utilise direct marketing campaigns in order to engage with their target market, inspire action, build brand awareness and of course, deliver core business messages.

And one of the main advantages of a mailing marketing campaign is that it can be done online and offline, making it a great way to target specific demographics.

If you’re looking to give your direct marketing campaign a boost, you have certainly landed in the right place! Here’s 5 ways that you can take your campaign to the next level.

But first and foremost, what is a direct marketing campaign?

Direct marketing is a promotional strategy that is strategically developed in order to deliver targeted messages straight to consumers.

Allowing you to communicate directly with your target audience, the main purpose of a direct marketing campaign is to evoke a reaction from your customers, inspiring them to purchase your product or service, through print marketing, such as flyers and brochures.

With this in mind, all campaigns should incorporate strong call to actions.

Here’s how you can give your direct marketing campaign a boost:

Does your campaign have a clear focus?

For your campaign to be successful, it’s important that it has a clear focus and of course, a clear message.

With this in mind, think about the message you want to deliver and ask yourself will it resonate with your target market, what’s the likelihood of them responding to it and will the recipient of your campaign understand the purpose of the content.

After all, the last thing you want is for your direct mail or email to go straight into the trash bin, right?

A stand out call to action

Once you have delivered your message, this should be followed up by an impactful call to action that will inspire action! Many successful direct marketing campaigns ask customers to email, phone, visit a website or visit a store?

Whereas others, provide a discount code that can be used or encourage customers to take advantage of special offers.

Less is more

In the world of direct mail, less is certainly more. This is because if you bombard your customers with text heavy content, they are likely to disengage with the content straight away, switch off or simply not read it at all!

Instead, your printed marketing materials should be clear, concise, engaging and impactful.

Is your mailing list ready?

Before you send out your direct mail, it’s certainly worthwhile checking your mailing list, to ensure that all of your contacts are relevant to your campaign. Your list should feature your target demographic to optimise results.

Personalise your direct mail

Finally, another great way to boost your direct marketing campaign is to personalise emails so that the respondent feels special. Personalised direct mail campaigns have a much higher response rate than generic campaigns that go out to mass customers.

And it can be as simple as a hand-written envelope or personalising a campaign to feature the recipient’s favourite purchases that can make all the difference when it comes to inspiring action.

How to write great sales copy for leaflets

writing sales copy

Printed leaflets are a powerful communication tool. They can optimise exposure, maximise sales, and help you to connect and engage with your target market. And, although many businesses are embracing digital tools to help expand their reach, the power of sales copy for leaflets as part of a direct mail campaign, shouldn’t be underestimated.

Used to help sell a wide range of business printing products and mailing services, leaflets are a great way to showcase your brand, USPs and of course, tell your customers why they should invest in your product.

And, if you’re looking to find out some tips on how to write great sales copy for leaflets, you’ve certainly landed in the right place! We’ve created a helpful guide outlining everything that you need to know.

Perfecting your headline

Your leaflet headline should be short, catchy and concise. After all, this is the first opportunity you will get to entice your customers to read on to find out more about your service or product.

With this in mind, you should either use your headline to ask your customer a question that will ignite their curiosity or even use your company’s biggest USP in the headline.

Clear calls to action

All sales copy should always incorporate a clear call to action! For example, within your copy you should aim to tell them exactly what you want them to do – whether that’s visit your website, give you a call, pop into your store, take advantage of an offer or incentive or even enter a competition you are running!

Keep it simple

No one likes to spend hours reading huge blocks of text! So, when you are creating your sales copy for your leaflet letterbox drop or direct mail campaign, make sure that it is clear, impactful and concise.

You should also leave plenty of space for images or even just white space so that your leaflet isn’t overpowered by text.

And remember – the less copy that is there, the more likely your target ready is to engage with the content.

A great way to keep text to a minimum and get across what you want to say is to include bullet points and short sentences.

Shout about your USPs

The main focus of any sales copy should always be to shout about the benefits of the product or service you are offering! Your customers will want to know why they should invest and many leaflets are also a great way to shout about any offers or incentives too!

So, put pen to paper and think about what makes your business unique, what makes your products special and most importantly, why do you stand out from your competitors.

Find the right tone

Sales copy must have the right style and tone for your target market. If you speak to your customers on their level and in the right way, they are more likely to engage with your core messages within the text and take action.

Oh, and don’t forget, always be clear on how your product will specifically help your customers.