Top Benefits of Direct Mail

Direct mail

Marketing is an essential part of every business. You’ve got to get eyes on your offers in order to make sales. Digital marketing is important, but don’t make the mistake of neglecting its older brother – direct mail. The benefits of direct mail marketing are undeniable. 

Implement both direct and direct marketing into your advertising strategy, and you’ve got a winning combination! In fact, professionals have gone so far as to say that they believe direct mail is the antidote to 2021’s digital overload

Not quite sure about it? Here are the top benefits of direct mail that should help change your mind! 


Direct mail is one of the most cost-effective ways of getting your business offers in front of people. There are plenty of options too, ranging from what kind of paper you choose to print it on and how it gets distributed.

There’s something for every budget! Because the open rates are good, your return-on-investment is well worth every penny you spend on it. 

Good Open Rates 

A 2018 study showed an open rate of 9% for recipients who already have a relationship with the brand, and 5% for new prospects. That’s a huge open rate compared to other mediums, and it means you’re getting more eyes on your content while spending less. 

Creatively Customizable 

Design and content is entirely up to you. Unlike digital advertising, one of the benefits of direct mail is that you can really get creative. It doesn’t have to be just a rectangular piece of paper! Add a 3D element, a unique folding design, or even something funky like a scratch-off patch. Make it stand out from the crowd! 

Personalised & Tangible 

It’s a fact – directly addressed mail has a higher open rate than generalized mail. And once your piece of mail has been opened by the person it’s been addressed to, it doesn’t get lost in a bookmarks folder or on a newsfeed. It gets placed on the fridge where it’s seen again and again, or handed to another person. That’s two views for the price of one! 

Wide Target 

You can run a direct mail campaign anywhere. Even if your target market isn’t local, this is an option for advertising in almost any area. 

You can really dig down and personalise your mail in order to target specific people as well. Prospect lists can include anything from job titles and hobbies to purchasing preferences, so you can really nail down what your target market wants.


The benefits of direct mail campaigns can’t be disputed. If your business is local, it’s a highly effective way of getting your business offers out there and in front of people who matter. 

Even if you do most of your business online, a direct mail campaign in your local area or other areas of the country could be the key to bringing in more business, making more sales, and banking more profit. 

Not convinced? Why not give it a try and see for yourself the positive effect it can have? Considering how cost-effective it is, you’ve really got nothing to lose and everything to gain.

5 Common Shrink-Wrapping Mistakes – and How to Avoid Them

common shrink wrapping mistakes

Shrink-wrapping is an easy process. It only requires two things to work: the right kind of plastic wrap and heat.  You can waterproof, weatherproof and tamperproof just about anything you have with just a roll of shrink-wrap and a heating source. But even this convenient packaging solution has a couple of potential hiccups. In this post, we cover some of the common shrink-wrapping mistakes and give solutions.

  1. Shrinkwrap Dog Ears

Dog Ears are triangular protrusions from the film on the corners of the package, which resembles a dog’s ear. These are usually around the corners of packages seen in supermarkets. These “ears” are caused by excess shrink-wrapping and are a sign that the film wasn’t shrunk down enough. Here’s how to avoid this mistake:

The first step is to assess the heat of your shrink gun or shrink tunnel. Make sure there is enough heat to properly wrap the package but at the same time, your shrink gun is cool enough to not cause damage to your product.

Also, check the size of your shrink film or tubing. Using a larger film width than needed can cause the dog-ears to show on the corners of your finished product. Wrap the package with less film by minimizing film width. Dog-ears may also arise when using lower-quality films. Polyolefin film is generally pricier but is higher quality.

  1. Shrinkwrap Crow’s Feet

Crow’s feet are wrinkles spreading from the corners of your packages. Many times when resolving the issue of dog-ears, you will also resolve the issue of crow’s feet.

Crow’s feet can be due to excessive film on the corners of the product. This can be avoided by using smaller shrink-wrap or shrink tubing length/width.

Just like dog-ears, a cause can be due to not heating the package enough. Ensure that your heating element is producing enough heat to adequately shrink the film evenly across your finished goods.

  1. Shrinkwrap Fish Eyes

Fish eyes are round patterns in the plastic on a package that was shrunk badly and gives an unprofessional and untidy appearance.

Lack of heat causes this issue. To resolve it, check your heating element is receiving regular maintenance to reduce the amount of damaged or improperly shrink-wrapped goods.

In addition, check if your heat source is pushing out enough air when applying heat. If not, it will cause the wrap to shrink inconsistently. Slow down your conveyor speed to minimise perforations in the wrap.

  1. Shrinkwrap Angel Hair

These are thin strands of melted plastic, which stretch from the product and the sealed part of the film. If the sealing wire or seal bar is not hot enough will cause Angel hairs. This occurs because the wrap doesn’t have time to cut completely, and the wrap stretches off the wire.

To avoid this shrink wrapping mistake, make sure your sealing wire is working properly. Also check your clamp pressure is correct to avoid the film cuts being uneven.

  1. Shrinkwrap Ballooning

Shrink-wrap ballooning occurs when the shrink film is exposed to hot air after being sealed. When this happens the air inside the bag expands, causing the shrink film to balloon.

Using film with vent holes can prevent this (also called pre-perforated film). Additionally, avoid having excess air in the package as it’s being wrapped.

Wrapping It Up! 

Shrink-wrap is a great packaging solution for products and problems are readily solved. The size of packages, the speed it’s being wrapped and differences in the construction of shrink films can influence the professional look of your wrapped packages. However with a few simple adjustments to your system, these 5 common shrink-wrap problems can be minimised and keep your packages looking flawless.

At Direct Mail Solutions, we offer tailored shrink wrapping services to your business, and personal use. We assure protection of your direct mails, without compromising your aesthetics.

What You Should Know About Shrink Wrapping

A man checking his mail

While direct mail marketing is a fantastic option to consider, it is quite obvious that this method of marketing is exposed to a variety of elements that can compromise the quality of the product. In today’s blog, we investigate how to prevent the damage of your product from such elements using shrink wrap.

What is shrink wrap?

Shrink wrap is a plastic film that shrinks tightly around the product it is wrapping when heat is applied. It can be used to wrap a range of items – from boxes, to food and drinks, to magazines and newspapers.

The main purpose of shrink wrap is to protect the products inside from dust, water and other forms of contamination or damage.


Why is shrink wrapping a good choice for me?

There are a number of reasons why you might consider shrink-wrapping your products, especially if they are forms of direct mail marketing (such as for hamper mail-outs, newspaper subscriptions or prospectuses).


  • A major problem that may be faced by those using direct mail marketing is a simple one: the weather! Without any kind of protection, rain or general dirt and dust can ruin the quality of your products.
  • Luckily, shrink wrapping is an easy solution. It protects your products from all kinds of weather, so you no longer have to worry about the quality being compromised by natural elements.

Smart marketing:

  • Not only will shrink wrapping protect your mailed marketing, but transparent shrink wrap film will also display the contents and design of your product, unlike traditional envelopes or cardboard boxes. This captures, engages and interests your target market upon a single glance.


  • Due to its sturdy nature, shrink wrap plastic also protects your mailed marketing from potential transport and handling damage. Such damage may include tearing and page folding.


  • Shrink wrapping is a far more space-efficient option when compared to boxes or bulky envelopes. This makes it a more convenient choice for your business (in terms of storage and transportation) and also for consumers; mailboxes aren’t big!

How do I get my products shrink wrapped?

The best way to find out about shrink wrapping costs and other logistics is to get in touch with a professional shrink wrapping service. At Direct Mail Solutions, we pride ourselves on our range of shrink wrap solutions tailored to the direct mail products you need to be wrapped.

Is Shrink Wrap The Best Choice For You?

Shrink wrapped direct mail

If you’re embarking on any kind of print marketing campaign, it may be a good idea to consider the use of shrink wrap. From its protective qualities to its durability, there are many reasons why this material could aid your marketing adventures. In this week’s article, we’ll be running through three key reasons why shrink wrap may be the logistical solution of your dreams.

Reliable protection

If you want your print marketing campaign to reach your audience in pristine condition, shrink wrap is one of the best options out there for you. By limiting exposure to elements such as moisture and dirt, shrink wrap ensures that the possibility of damage to your mail is virtually nil. Even more impressively, it reflects sunlight while maintaining a consistent temperature inside to reduce moisture build up in your product. The end result? Your marketing material lands safe at its destination, just as visually stunning as it was when it first rolled off the printing press!


Made from very sturdy, durable plastic, shrink wrap offers unparalleled protection against the elements. However, due to its long-lasting quality, it won’t shrink or weaken through the journey to its destination. This also protects against tampering- because shrink wrap is so durable, you’ll for sure be able to tell if it’s been tampered with at all along the way.


When it comes to considering packaging materials, shrink wrap is one of the most affordable options on the market. Furthermore, shrink wrapped products take up much less space, without requiring the use of bulky packaging such as boxes. Saved space is better for business- this will save you money it terms of storage and transport in the long run.

If you’re wondering where to get more information on shrink wrapping, Direct Mail Solutions offer a comprehensive range of shrink wrapping solutions, designed to suit your needs.

Why You Should Choose Shrinkwrap Over Envelopes

shrink wrap

Deciding on the right packaging for your next advertising campaign can be a bit of a conundrum. Whilst the humble envelope is the most common choice amongst advertisers, it’s not the only option and in fact often falls short when it comes to protecting your material from the elements. In our opinion, shrink wrapping is the future for direct mail marketing services and we will explain why this packaging is superior to the traditional envelope.


One of the biggest hurdles direct mail marketers must get over is finding a way to get their audience to open the envelope and read their content. A lot of the time, envelopes which the reader identifies as marketing material are thrown out, regardless of the potential value or appeal of the message inside. Shrink wrap on the other hand, eliminates this problem as the core message of your marketing material is visible to the reader from the moment they pull it out of the mailbox.


In the same vein, because your marketing material is not obscured or hidden by an envelope, any images or design elements are clearly visible and will catch the eye of your reader. Packaging your marketing material in this way can also help to improve brand awareness.


Envelopes only really work for rectangular marketing material and don’t perform very well when it comes to bulky objects. Shrink wrap on the other hand can be moulded to securely wrap almost any product shape or size. Shrink wrap is also far more effective when it comes to protecting your carefully designed marketing material from the elements (dirt, humidity and moisture).


Plastic is a lot harder to damage than paper, so shrink wrapping is particularly useful to protect marketing material from damage during transit. Shrink wrapped catalogues and promotional products packaged in an envelope are particularly vulnerable to damage when in transit, as they tend to more around inside the packaging. Shrink wrap however, holds your marketing material firmly in place, ensuring it arrives to your target audience’s mailbox in pristine condition.


Shrink wrap is far superior to envelopes in terms of weight and material use. Because it uses so much less material than say corrugated cardboard products and produces minimal offcuts, shrink wrap is incredibly cost effective to use and is virtually weightless, helping to keep shipping rates low.

Direct Mail Solutions offer a convenient and cost effective shrink wrapping service for Melbourne businesses.

5 Benefits of Fulfilment Services for Online Retailers

fulfilment services managers

If you have recently started selling goods online or have had your own eCommerce business for a while now, you may be giving some thought to outsourcing your order fulfilment. By getting a third party to receive, process and deliver your products to the end customer, you can grow and adapt to the changing needs of your business. Today, we explore 5 ways online retailers can benefit from utilsing fulfilment services.

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4 Benefits of Shrink Wrapping your Mail

Making sure your direct mail arrives in the hands of your target audience in pristine can be a bit of a tricky process, with factors like the elements and awkwardly shaped mailboxes often compromising the quality of your carefully thought out advertising material. Thankfully, there are a plethora of ways to manage this problem and one of the best protective measures you can take is shrink wrapping your mail. This week, we take a look at four key benefits associated with shrink wrapping.


Shrink wrap is incredibly hard to damage and is thus the perfect option if you need to transport advertising materials over long distances. Once your products and shrink-wrapped, they can be stored in virtually any conditions without deterioration as shrink wrap is impervious to elements like moisture and humidity. When your mail does reach your target audience, the packaging creates a minimal mess and can be easily scrunched up and disposed of.


From a marketing perspective, shrink wrap is a great way to protect your products without obscuring their appearance. This kind of packaging makes it easy for consumers to see your marketing material, and can also help to increase brand awareness.


Finding packaging that can be adapted to a range of product shapes and sizes is often a challenge, but the flexibility of shrink wrap means it can be used to securely wrap and protect even the most awkward or uneven shapes. Shrink wrap can be used to fully enclose items and protect them from dirt, humidity and moisture. The ability of this packaging to wrap tightly around your product also means that it cannot move around and become damaged during transit.


When compared with other packaging options, shrink wrap is incredibly cost effective. Not only is the packaging itself low cost, uses 75% less material than corrugated products and produces minimal offcuts, it’s low volume and weight help to keep shipping costs to a minimum. From an environmental perspective, shrink wrap uses fewer resources and energy than any other packaging option.

If you are worried that shrink wrap is not the best option for you, read this article. Is Shrink Wrap The Best Choice For You?

Direct Mail Solutions offer a premium shrink wrapping service for clients around Australia.