Unlock Your Database’s Potential With Business Christmas Cards

opening Christmas card

As the holiday season approaches, it’s the perfect time to make a lasting impression on your valued database. In the spirit of the festive season, we invite you to consider a unique and impactful way to connect with your clients, past and present.

A Goldmine in Your Database

Your database of past buyers is indeed a valuable asset. And right now, it’s prime time to leverage it. Business Christmas cards offer an exceptional opportunity for your clients, both past and present, to open a beautifully branded card and discover what your business has in store, including special promotions.

Direct Mail Solutions – Your Holiday Partner

Speak to Direct Mail Solutions today to explore our wide range of Christmas card options. We can tailor them to your precise specifications, even including additional marketing materials inside personalised cards. Plus, we offer highly cost-effective distribution solutions.

Why Business Christmas Cards Matter

Sending out personalised Christmas cards isn’t just a thoughtful gesture; it’s a powerful marketing tool that can help your business shine.

Here’s why:

  1. Branding at its best: A Christmas card bearing your brand’s signature design is an excellent way to engage your audience. It’s an invitation to open and read a heartfelt message, making your brand memorable.

  2. Showcasing specials: Use this opportunity to highlight any seasonal specials or promotions your business has to offer. A well-placed call to action can lead to increased engagement and sales.

  3. Harness the power of your database: Your database of past buyers is a treasure trove of potential. This time of year is ideal for rekindling relationships and reminding them of the value your business provides.

Ready to make your mark this holiday season? Contact us now and unlock the potential of a great business Christmas card for your marketing strategy.

Make this holiday season memorable for your clients and your business. Reach out to us today, and let’s discuss how we can help you make the most of this festive opportunity.

Warm regards,

Paul D’Arcy
CEO & Direct Mail Specialist

Take your direct mail, marketing and printing to new heights with our end-to-end services

1800 70 6245

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Types of Marketing Material: Which One Should You Choose for Direct Mail?

types of marketing material

There are many types of marketing material out there, which can be confusing if you’re trying to decide which one to use! Choosing the wrong format can result in your message being lost. Here’s a quick guide to choosing the right one! 

Struggling to decide between a flyer and a leaflet? A poster and a postcard? Wondering if business cards are even important anymore? Here’s our guide to what type of marketing material is best for which situation. 

Types of Marketing Materials 

Business Cards 

Business cards may seem old-fashioned, but they can still come in handy. Whether you’re at a networking event or chatting to someone in the queue at the shop, meeting potential business partners, clients, or customers is always a possibility. Having a business card on hand is an easy way to share your relevant details. 

Great for: Sharing contact details 


Brochures—also known as pamphlets—are information-heavy, folded pieces of mail. You can usually choose how many folds you want, but 2, 3, and 4 are the most common. They’re great for mixing info with pictures, and leading your reader along an information path to a strong CTA. 

Great for: Sharing a lot of information in an easy-to-read way, info that needs to be presented in 4, 6, or 8 sections (one per panel) 


Calendar marketing can be a handy way of promoting your brand. Everyone uses calendars, and you know they’ll have your contact details in front of them for at least the next year! Don’t overdo it on the promoting, though—stick to a logo and contact details on every page, with a tagline about what you do. 

Great for: Promotional material (send to clients as a “thank you” or to your target audience) 


Catalogues are very specific types of marketing material that not everyone will use. If you have a collection of products or a wide range of services, a catalogue is the perfect way to do it. It’s laid out so the reader can easily find the info on each one and compare to others. 

Great for: Showcasing your array of products or services 


Flyers are the most common and often the cheapest form of direct mail. They’re a single sheet of paper, sometimes double-sided but sometimes printed on just one side. 

Great for: Advertising events, specials, price cuts, anything that doesn’t require too much information or pictures. 


Leaflets are similar to flyers, but catered to a bit of a higher-class audience. Although they have the same kind of design as flyers—single or double-sided—they’re often printed on better paper and designed to be kept for longer. 

Great for: Advertising events, tailored offers, price cuts, basically the same as flyers just to a more upmarket audience. 


Postcards are not as common as other forms of direct mail marketing. They’re fun and garner interest. Keep in mind that you’re quite limited with space on a postcard, though. 

Great for: Marketing your offer in a way that has a chilled vibe to it, being unique, short, sweet messages, excellent for travel- and vacation-related companies. 


Posters are more visual types of marketing material than text-based. Although they do contain some text information, it needs to be short and big enough to be seen as one is walking/driving past. They can range from A4 to A0 in size! 
Great for: Advertising events like concerts, parties, etc, anything with strong visuals, ads that need minimal information. Not really suitable for direct mail!

Calendar Marketing: Using A Calendar To Market Your Business

calendar marketing

Ever thought about calendar marketing for your business? If you want eyes on your marketing material every time someone schedules an event, checks a birthday, or makes a note, it’s a great idea! 

If you’re looking for a way to market your business that’s more eye-catching than a flyer, longer-lasting than a business card, and more practical than most other forms of advertising… A calendar could be the best choice! 

Here’s why and how to do it. 

Why Calendar Marketing? 

We all have calendars on our phones. So why would anyone need an actual paper calendar anymore? You’d be surprised, but old-school calendars are popular both in homes and businesses. 

One, they take your nose out of the phone! And two, they’re easier to quickly search through to find a particular date, or scribble a note down on. Desk pad calendars, in particular, are common on the desks of business people for quick note-taking. In the home and on office walls, calendars with beautiful pictures add to the ambience. 

Which means that if your advertising is on that calendar, every time they scribble or marvel at the picture, they’re subconsciously taking note of your business. Put your contact details on it, and when they need your services, you’ll be top of mind

How to Do It 

Calendar marketing is great for B2B businesses. Sending out a stack of desk pad calendars to local businesses means they’ll have your marketing in their offices for the next year. Chances are they won’t pass up free calendars, because everyone needs one! 

If you’re a B2C business, it may be more manageable to send something smaller through the mail. A4 desk pads, A5 tent calendars, or small wall calendars are always used. 

How to Create an Attractive Calendar 

It’s more than just grabbing a template and sticking in some generic free images. Here’s what we suggest to create an attractive marketing calendar. 

Choose Your Format 

Keep the receiver in mind here. What would suit them? A large desk pad? A wall poster? Maybe something smaller, like a desktop tent calendar or a purse calendar. Think about how and when they’re likely to use it. 

A B2B client would probably get the best use of a desk pad or a desktop calendar. On the other hand, if you’re sending calendars out to the public, a wall calendar complete with stunning images or a handbag calendar may be more practical. 

Choose A Theme 

Themes are fun and help you to design the calendar more easily. Desk pads and those sorts of calendars don’t really need one, but any calendar with pictures should stick to a theme. If you can, make it something related to your business, but something you can still find eye-catching pictures of! 

Chill On the Branding 

Don’t overdo it on the branding. Your logo and company name should be on every page, but don’t try too hard to sell yourself on this marketing material. Make sure it looks sleek, stylish, and good-looking—not gaudy or cluttered. 

Print It In Advance 

Make sure you print your calendars well before the end of the year so your clients have them in-hand at the start of the new year. Printing in advance is a critical part of calendar marketing!

What’s the Environmental Impact of Direct Mail Marketing?

Concerned about the planet? You may be wondering… What’s the environmental impact of direct mail marketing? Let’s explore it in more detail so you can make sure you’re only having a good impact on the planet. 

Direct mail marketing involves a lot of paper. There’s not much way of getting around that! But what impact does it actually have on the environment? And is your marketing doing bad things for the planet? 

Let’s check it out in more detail… And look at some ways you can make sure you’re being an eco-friendly marketer. 

The Environmental Impact of Direct Mail Marketing 

There are two concerns when it comes to the environmental impact of direct mail marketing. One, the sheer amount of paper it uses, which of course is a result of a destructive process that has a huge impact on our forests. 

Two, plastic envelopes. These aren’t biodegradable and often end up in landfills, because in truth, the envelope means very little when it comes to content or information. 

What You Can Do To Be More Eco-Friendly 

The good news is that the environmental impact of direct mail marketing can be a positive one with just a few small changes! Here are a few things you can start implementing to make your mail more eco-friendly. 

Use Recycled Paper 

This is easy to do and costs you nothing. Check what your paper choices are and go for recycled over anything else. Another handy tip—repurpose old, unused flyers as packaging material! 

Design Carefully 

Design down so you fit everything into as small a space as possible. Wasted space equals wasted paper and wasted resources, which is a negative environmental impact of direct mail marketing.

Edit down your content so you can get your message across in as small a space as possible. Rather have a value-packed one-pager than three pages of fluff! 

Another excellent way to boost sustainability is to add a “Please Recycle” badge or CTA to your mail. This lets customers know that you’re eco-friendly and encourages them to do their bit. 

Target More Directly 

A scattergun approach means your mail will be going to people who don’t want/need what you’re selling and simply throw it away. Spend some time targeting more directly so you’re only sending mail out to people with a high likelihood of buying. 

Forgo Plastic Envelopes 

If you do need to enclose your mail in something to protect it from the elements or hide sensitive information, choose polyethylene bags over plastic. It’s recyclable and does exactly the same job your plastic envelope would do! 

Choose Your Direct Mail Partner Carefully 

The best way to make sure your direct mail marketing campaign is eco-friendly is to partner up with a service provider who values sustainability as much as you do. 

Here at DMS, we believe the planet is worth saving. Speak to us about our eco-friendly products and processes if you’re conscious about the environmental impact of direct mail marketing and you’re planning on running a direct mail campaign that’s good for your business and the environment!

Catalogue Marketing

A catalogue is like a storefront in a brochure. If you’re selling a variety of products, catalogue marketing could be an exciting way for potential customers to browse, compare, and choose what suits them best. 

Are you an ecommerce brand with multiple products to sell? Are your customers spoilt for choice when they shop with you? If this sounds like you, a catalogue should definitely be in your list of printed marketing materials. 

Everyone loves the idea of window shopping from the comfort of their own couch! That’s pretty much what catalogue marketing is—and you should be taking advantage of it. 

Here’s all you need to know about it and how to start. 

What Is A Catalogue? 

A catalogue is a list of items, usually in some sort of order. For example, it may be alphabetical. Or in the case of an ecommerce brand showcasing products, they could be grouped according to price, use, type, or collection. 

It usually includes a picture of the item for sale and the price. More extensive catalogues may include a description of the item too. 

You’ll often also find contact information or advice on how to choose the right thing for you, usually in the front or back of the catalogue. 

Catalogues are much more commonly used for product-based businesses, rather than services. Some examples may be a shoe catalogue from a certain shop, a guitar catalogue from a particular brand showcasing their models, or a grocery store catalogue. 

If you’re a service-based business, you can still use a catalogue, though! It works best if you have a variety of different services on offer. 

What Is Catalogue Marketing? 

Catalogue marketing is simple. It’s putting all of your products into a catalogue for easy viewing, and sending that off to targeted customers for them to browse through. 

Essentially, you’re sending interested parties a “store-in-a-brochure”. They can sit down, browse through it, share it with their partner or friend, and see what catches their eye. 

Why Catalogue Marketing Is A Great Idea 

Who doesn’t love window shopping? A catalogue is like window shopping without leaving the comfort of your home! 

Research suggests that readers browse through catalogues for an average of 15 minutes at a time. They also seem to hold onto them for a good few weeks, longer than the usual bit of direct mail. 

Here’s why catalogue marketing is a great way to showcase your products: 

Easy to Find Products 

If a customer is looking for something specific, a catalogue is usually a good place to browse. For example, if you sell electronics and a customer is in the market for a new smartphone, there’s likely to be a phone section in your catalogue. 

They’ll be able to compare different phones with specific features, at a variety of price points. They have enough choice to make an informed decision. 

All You Need to Know 

Catalogues have the potential to hold a huge amount of info. Customers can view a variety of product choices, features, prices, and comparisons. 

But there’s also ample room in a catalogue to add educational information to help your customer make the right choice. 

Easy to Share With Others 

Catalogues are practically made to be shared with others! Window shopping is always more fun with someone else, and the same is true for catalogues. 

They tend to be shared, shown around, and kept for much longer than the usual type of direct mail marketing. 

If you have a physical store, you’ll find that people start walking into the store with the catalogue, pointing out specific items that they’re looking for! 

Tips for Effective Catalogue Marketing 

Interested in trying catalogue marketing for your business? Here are some tips to do it effectively and see more sales! 

Group Your Items Carefully 

Sometimes it’s easy to see the groupings without trying too hard. For example, shoes might be grouped in sections like athletic shoes, cross-training shoes, dress shoes, work boots, and so on. 

Other times, it’s not so easy. You’ll need to decide what makes the most sense for your products. Does grouping them by different types make sense, eg. a furniture company grouping by “couch”, “cushions”, “desks”, “lamps”, etc? Or would it work better to group them by function, like “cooking”, “cleaning”, and so on? 

If all else fails and you can’t find a great way to group your items, going by price from lowest to highest is never a bad idea. It’s an excellent way for customers to shop within their budget, but still dream about higher-ticket items! 

Offer Some Guidelines for Buying 

There’s plenty of space in a catalogue for some educational content. Find a way to provide some value to your potential customer. Here are some examples: 

  • Clothing store ideas: “How to Dress Warmly + Stylishly for Winter”, “Best Ways to Pair Accessories With Your Outfit”, “Best Eye-Catching Colour Combinations”, etc
  • Shoe store ideas: “Shoe Sizing Guide”, “How to Care For Your Leather Shoes”, “Do You Need a Wide Shoe Size?” 
  • Sporting goods store ideas: “How to Knock In a New Cricket Bat”, “How to Keep Warm Running in Winter”, “Finding the Right Sized Hockey Stick For You”, etc 

One of the best ways to get customers to buy without ever having to leave their couch is to direct them to an online store in the brochure. 

If you want to get fancy, you can include a QR code with each product that they can scan to take them directly to the item in your online store. 

Or just add an easy-to-spot CTA to buy their favourite items at your online store, with a website link directing them there. 

Make sure the items online have the same names as those in your catalogue! It’s likely your customer will want to search for something specific they liked when they get to the online store. 

Another great idea is to offer a discount code for holders of the catalogue. Add a code with your CTA for 10% off their next purchase, free shipping, or anything else you can think of, and you should have people taking advantage of that.

Difference Between Forms of Direct Mail: Flyers, Brochures, Leaflets, & More

Letterbox distribution network australia

So you’ve got a great idea for a piece of direct mail. You know what you want to say… How you want to say it… You’re all set with brand colours, an eye-catching design idea, and your target market. 

All that remains is to decide what kind of mail you want. And this is where it can sometimes get complicated! Do you go for a brochure? A pamphlet? A flyer? Or a leaflet? What’s the difference? Is there even a difference? 

We’re exploring the various forms of direct mail in today’s article to un-confuse some of the complication! 

Difference Between Forms of Direct Mail 

Who knew a simple bit of mail could get so complicated! As if messaging, brand colours, and design isn’t enough, now we’ve got a bunch of different mail styles to choose from. 

The good news is that once you know, you know! It’s partly about content, partly about physical design, but either way, you’ll never mistakenly refer to a flyer as a brochure again. 

Here’s how to tell which is which, so you can make the best decisions for your own direct mail campaigns. 


Flyers are the most common kind of piece of mail you’ll come across. They’re a single piece of paper, usually rectangular or square, sometimes printed on one side and sometimes on both. No folds, nothing fancy. 

They’re usually pretty cheap and quick and easy to print. However, we’re bombarded with flyers every day, handed out on the streets, stuck in your windscreen wipers, or stuck in your post box. 

The key to being successful with a flyer is to make it eye-catching and make sure it’s high-quality and looks professional! 


Leaflets are pretty similar to flyers. They tend to be a single page, sometimes printed on just one side and sometimes printed on both sides. 

You can use the terms quite interchangeably, but if you’re a stickler for correct terminology, there are a few very minor differences between the two. 

Leaflets tend to be a bit more high-class than flyers. Whereas flyers are often handed out on the street, outside stores, or placed randomly into mail boxes, leaflets are often aimed at a bit of a higher-class audience. 

Typically, they have a better paper and print quality than flyers. Flyers aren’t designed to be kept for a long time, but leaflets can be placed on a fridge and kept for future reference. 

Because they’re better quality than flyers, leaflets are usually a bit more expensive to produce. Still cost-effective in the long run, though! 


The terms brochure and pamphlet are used interchangeably to describe the same kind of design. These bits of mail are folded, usually (but not always) into three sections. 

Brochures are great for use when you have a fair bit of info that needs to be presented in a logical, flowing way. Having various panels to lay your info out on allows you to create more of a story-type flow to your content. 

They’re also quite a lot more professional-looking than a simple flyer! You can get creative with folds, branding, and content sharing as you have a fair bit more space to play with. 

A well-done brochure is like an extension of a business card. It contains everything the reader needs to know about your product, service, or event, and it also has easy-to-find contact details and addresses if necessary. 


Booklets are the most comprehensive of the forms of direct mail we’ve mentioned. They’re often confused with brochures, but they’re a bit more robust and have the capacity for quite a bit more information to be displayed. 

Instead of just being folded like a brochure, booklets are bound and held together with either staples, stitching, spiral binding, or glue. Booklets are also usually printed on high-quality material and may have a bit of gloss or sheen to them. 

Another noticeable difference between booklets and brochures is that booklets consist of multiple pages. The minimum page count for a small booklet is 8 (2 folded and bound paper sheets), but you can get booklets of up to 72 pages, depending on your needs! 

Which One Should I Use? 

Different forms of direct mail work better for different things. While you can go for a cheapy flyer in every campaign, it really would work best if you put a bit more thought into each campaign! 

Consider how professional you want your piece of mail to be. Also, think about how much space you need in order to get your message across. 

Finally, cost will also play a role, but keep in mind that whichever style you choose, direct mail is one of the most cost-effective marketing methods out there! 

Flyers or Leaflets 

Choose a flyer or leaflet when you’re promoting a single thing or event and don’t need to put a lot of info on the page. 

Flyers are great for distributing amongst the general public. Make them eye-catching if you want them to be read before landing in the bin! 

Leaflets are excellent for more business-people audiences. Typically, they have a higher print quality too, and more serious, business-like design. 

Brochures or Pamphlets 

Choose a brochure or pamphlet if you need more space for information. You can get a bit creative with layout, and it’s great for setting out your info in a story-telling kinda way. 

Brochures are very versatile. You can choose how many folds you want, which makes it super easy to lay out your info. 


Booklets are excellent for info-heavy advertising, like catalogues. They can also be a great choice for things like manuals, event schedules, and magazines. 


Now that you know the difference between forms of direct mail, you can make better decisions about your own direct mail campaigns! 

Branding and content are important, we can’t deny that. But without a quality piece of mail that catches people’s eyes, entices them to read it, and lasts a good while, your message probably won’t be given the time of day! 

Familiarise yourself with the various types of mail so you can make the best choices for each one of your direct mail campaigns. Different forms of direct mail will work better for different events and promotions! 

Guide to File Size & Type for Printing

print matters

While we can do your mail artwork for you, we love it when clients supply their own creative files! That way, it’s all you – your ideas, your brand, your words. 

But in order for the printing process to go smoothly, you do need to supply the right file size and type for printing. 

Not sure what’s right? Don’t worry! In this article, we’ll give you the rundown so you know what’s expected and how to provide it from the start. 

Choosing the Right File Type 

We highly recommend supplying a JPG, TIFF, or a PDF file. Your document should be named something like mydesign.jpg, myleaflet.tif, or myflyer.pdf. You may find JPG spelled JPEG sometimes.

These files are compact in size but high-quality. They won’t get stuck in your outbox, but they’re more than adequate for us to print you excellent quality documents. 

Another useful feature is that they’re “flat” files. This means that we can’t accidentally move an element – like a picture of a bit of text – when we open your file. Everything is embedded into a single layer on the document. 

Whichever design software you use to create your leaflet or brochure, it should have an option to save it as a JPG, TIFF, or PDF. Some may require you to export it as a PDF. 

Making Your File the Right Size & Resolution 

You should design your artwork on a document the size that you want your final product to be. For example, if you’re designing an A4 flyer, make sure you set the document size to A4 when you open up your design software. 

At some point, either when creating a document or when saving it later, you’ll need to set a resolution. You’ve most likely seen the number 72ppi floating around. But please take note that it’s not quite high-quality enough for us to print your flyer at. 

Please save your file at 300ppi (minimum). When you save your final document, make sure it’s between 3 and 10 megapixels in size to get the best results. 

Common Resolution, File Size and Type Questions 

What If My File Isn’t a JPG, TIF, or PDF? 

First things first – open your file in the software you created it in and see if you can save or export as one of these options. 

If not, we may be able to work around your file depending on what exactly it is. Shoot us an email and we can work things out! 

How Can I Make My File Smaller? 

If your file is too big to email through, it may be tempting to compress it using a software or online tool. Be careful, though – if your file resolution drops below 300dpi, the quality will be compromised. 

If you can’t manage to lower the size of your file, get in touch with us and we’ll see what we can do. In some cases, using a file transfer service like WeTranfer instead of email is a good solution! 

Benefits of Using a Paper Diary for work (& Life!)

Using a calander

Now that life is slowly returning to normal, our work and social calendars are returning to normal too! And, with many of us used to a slower pace of life, managing our time can now feel somewhat overwhelming, especially when it comes to fitting in work, friends, family, events and holidays back into our lives.

With this in mind, if you don’t already use a diary, planner or personal organiser to help manage your time and schedule important events, now is the perfect time to do so.

We’ve created a helpful guide outlining some key reasons why everyone should have a book diary. After all, when you’re juggling family and work life, it can be difficult to remember what day of the week it is, never mind what you have on the next day!

Boost your productivity

One of the main advantages of having a diary is that it can really help you to get things done and boost your productivity throughout the day! By keeping on top of all your business appointments and events, you can manage your stress levels more effectively and be more productive at work.

This is because you will find yourself getting your “to do” list done, rather than spending time thinking about what you need to do.

Break down long term projects

Whether you’re working on a large, long-term project at work or perhaps a renovation project at home, a diary and organiser will really help you to break down large, overwhelming projects in a way that works for you and your life.

By planning out when each task needs to be completed and mapping our manageable goal posts, you will be able to track the progress of your project and most importantly, ensure that all deadlines are met.

A diary will make any project feel more manageable by mapping out achievable goals.

Never miss important dates again

From industry events and work projects, there’s lots of important dates and aspects that you will need to remain on top of throughout the business year. After all, there’s no worse feeling than failing to prep for an important work event, right?

Personalised Diaries, Planners & Organisers

Learn more about outr comprehensive range of business printing services to suit a variety of objectives and budgets.

Business-centric, 24 hour (and quicker) printing solutions.

How to make direct mail environmentally friendly

How to make your direct mail environmentally friendly

When it comes to saving the planet, small changes can make a big impact!

And, in both our personal and working lives, it’s important that we all play a conscious role in making environmentally friendly decisions that will ultimately help to save our planet.

After all, there is an increasing amount of evidence that has proven that neglecting our planet is having a catastrophic impact on civilisation, air, water, animal habitats and our food chain.

And, one of the best ways to combat these issues is to recognise the many benefits that come hand in hand with recycling, especially in the workplace.

This is because all businesses should actively monitor their environmental performance by assessing and controlling their recycling processes and waste reduction procedures.

We’ve taken a look at how to make your direct mail environmentally friendly!

First and foremost, there’s a common misconception that direct mail campaigns are not environmentally friendly – this is not true!

Why? Paper is one of the most recycled products in the world, meaning it can be reused for other purposes once it has done its job!

There are lots of ways that you can make your direct mail campaign more environmentally friendly including…

1. Only Work with sustainable paper sources

When implementing any direct mail campaign, you should only ever work with sustainable paper sources!

When looking for sources you should consider whether the paper has been sustainably stocked and you will know this by asking your supplier if their stock has been planted and harvested for paper.

2. Avoid plastic envelopes

Any form of plastic should be avoided at all costs when it comes to saving our environment. This is because plastic has become one of the most common forms of marine debris, causing devastation to our planet’s oceans.

With this in mind, when it comes to initiating your direct mail campaign, you should consider not using any plastic packaging in order to minimise the risks to our environment.

And there are lots of alternatives you can use to plastic if packaging in a necessity including compostable and biodegradable polywrap! This can be disposed of by putting it into a green bin or compost bin at the end of its life.

3. Know your target market

Segmenting your audience by reaching out to only your target market can not only allow you to optimise the success of your direct marketing campaign but it can also help to keep numbers down when it comes to the number of direct mail pieces you are sending out!

To minimise waste and maximise ROI, we offer expert data solutions.

After all, waste can have a huge impact on our environment, especially if you are reaching out to a demographic that you know already has no interest in your product or service.

With this in mind, it certainly pays to clean out your data when creating data lists that are a strong match for new potential customers.

And remember, you should always personalise your direct mail pieces for maximum impact.

It’s the small changes that add up to big differences in our environment. Play your part today!

Next steps…

Direct Mail Solutions is an established mail house offering a range of direct mail services to help you communicate with your target demographic, in an eco-friendly manner 🙂

5 Best Ways To Effectively Market Your Dental Practice

dentist marketing

Connecting with your target audience in the right place at the right time is what marketing is about. Especially with your dental practice, you need to keep in touch with your clients/patients more often to build their trust. 

And in this digital world, most people spend their time online or browsing the internet.

That means you need to meet them there, right? You can start working on your Dental Facebook Page, Youtube Channel and the like… but would you believe that printed collateral still wins the hearts of potential patients looking for reliable dental services?

Though most of us have switched to online advertising and communication, traditional postcards and pamphlet distribution are exceptionally effective to target the health and wellbeing sector, especially in this age of digital fatigue.

Improve Your Dental Patient Marketing Methods

Our Top 5 Printed Collaterals For Dentists

Not only baby boomers, but also younger generations express their love for mail postcards. In the epoch of impersonal online advertising, printed postcards are something highly personalized and unique. 

Printed Discount Vouchers

An essential element of most direct mail campaigns is printed discount vouchers.

You can offer your potential patients the option to exchange their voucher for a discount of services, following a visit to your dental office.

Flyer Marketing


Another useful printed collateral that you can use is the flyers. Dental flyers that are engaging and have interesting information will compel the readers to evaluate their dental health. Especially if it has a great design and is printed with high-quality materials.



Printed postcards are something highly personalised, unique and are cost-effective. It is also a great way to get potential clients to take a closer look at what your dental practice can offer. 



You can also send out brochures to your potential clients/patients.

Your brochure should include relevant images, details about your dental practice and what can you offer them so it’s easy to see why your dental practice is on top of the others.

Catalogues & Pamphlets

direct mail marketing

And last but not the least on our list is catalogue and pamphlet distribution for your dental practice.

Showcase your products and services with eye-catching, full-colour catalogues, pamphlets.

Whether you are offering a discount, have released new products, or are promoting a new service, catalogue & pamphlet distribution can act as powerful marketing tools which allow your dental practice to stand out from the crowd.

How Can Direct Mail Solutions Boost Your Dental Direct Mail Marketing?

We provide a range of solutions for small and medium-sized businesses which will help you reduce your costs and discover efficiencies within your operations.

Direct Mail Solutions provide end-to-end direct mail services; tailored to suit your specific business needs and goals.

Whether you need us to simply handle a mailout or require help identifying the right target market and formulating a comprehensive direct mail marketing strategy, our direct mail specialists will ensure your campaign is a success.

At Direct Mail Solutions, we will print, pack and post your direct mail job.

Next steps…

Want to save money and man-hours by giving us the task of organising your direct mailing campaigns, printing marketing material and stuffing envelopes & packages?