How targeting new movers with direct mail can transform your business

Imagine being able to send a personalised letter or offer to someone just before they [...]

The importance planned marketing in effective business strategies

As we usher in a new year, it’s time to reflect on our goals and [...]

How much revenue should you allocate to marketing?

As the year draws to a close, it’s the perfect time to reflect on your [...]

The goldmine of customer data – reasons to market to mailing lists

In today’s competitive business landscape, finding effective marketing strategies can be a daunting task. However, [...]

How to A/B (aka split) test direct and bulk mail campaigns

Yes, A/B testing is just as important in direct mail as it is online! Here’s [...]