Marketing is all about reaching people. Direct marketing certainly has some advantages over digital, but if you’re ignoring email, you’re shooting yourself in the foot.
Let’s have a look at some aspects of both types of marketing so we can get an idea of which would be the better course of action!
The Case for Email
Let’s be honest – digital marketing is convenient, necessary, and far-reaching. Since the pandemic began, more and more businesses are realising that they don’t need to be in the office. All they need is to be active and available online.
Social media is important. But email marketing is an excellent way to reach a specific target market. It’s also super fast, arriving in the inbox within seconds.
You can segment emails to reach particular people based on their interactions with your previous emails. You can get your products, news, and advice to people as things happen in the ever-changing world.
However, there’s one noticeable flaw with email. There’s simply too much of it.
Did you know that the average office worker gets 120 or more emails per day? To be truthful, that statistic is a few years old, and I’m sure it’s increased by now.
How often do you delete emails without even opening them, just because you don’t have the time or inclination to read it at the moment that it comes through? Even if you do keep it, it soon gets buried under other stuff.
The Case for Direct Marketing
Then there’s direct mail marketing. It’s tangible. It’s right there without being intrusive. And it’s extremely effective if done right.
When considering direct mail vs email, the immediate advantage of direct mail marketing is that it doesn’t get lost in your mailbox like an email does. If it’s done right—targeted content and eye-catching design—then you can expect a high chance of it standing out amongst other pamphlets in your mailbox.
And there’s great power in having a physical piece of information in your hands. You can stick it on the fridge. You can leave it next to your bed. Or, you can fold it up and put it in your pocket so you can check it out at work.
Spam filters won’t catch it on the way in. There’s no unsubscribe button! And it makes people feel more valued as customers (or potential customers).
It may take a little longer to reach the people it’s getting to, but it serves the same purpose as email and is actually more likely to catch people’s attention!
Oh, and did we mention that it’s just about as cost-effective as email?
Direct Mail vs Email: Omnichannel Marketing
We can’t deny that direct mail is an excellent way of reaching the people you want to turn into clients. If you aren’t taking advantage of it in your business, you’re missing out!
On the other hand, if you’re only doing direct mail marketing, we believe that email has a place too. While we truly believe that direct mail comes out ahead of email marketing, using both can supercharge your reach and help take your business to new heights.
Perhaps instead of direct mail vs email, we should be figuring out ways to use both for our business!
If you’d like to get your direct mail marketing on the go, get in touch! Let us help you get started and begin doubling your reach and boosting your business.