When it comes to choosing a direct mail or bulk mailing service provider it can be challenging to know what to look out for. Here are 6 questions you should answer before selecting the right mailing house to meet your requirements.
What do their customers really say about them?
Before employing the services of a mailing house, search for genuine customer testimonials. If there aren’t any on their website you should be able to find them on another site or social media channel such as Facebook, Google, or a service review site such as Word of Mouth.
Do they prioritise their customer service?
Attempt where possible to choose a direct mail service provider which makes customer service a top priority. It should be easy to contact them via both phone and email, not solely via online enquiry forms. You need to know that if something goes wrong with your service delivery that you can easily get in touch with a staff member in order to resolve the issue.
Do they provide expert advice? are they really industry experts?
A reputable mailing house is generally happy to offer advice on how to achieve the best results possible with your direct mail projects. If you find that when you request a quote the provider is forthcoming with direct mail piece writing and design tips and suggestions, it is likely that you will receive the same kind of assistance once you have opted to employ their services. Other signs of expert knowledge and credibility include useful tips provided on their blog or design templates on their website.
Are they able to provide a prompt and detailed quotation?
A good mailing house should be able to provide you with a free, no obligation quote that details all costs of your direct or bulk mailing. There should be no hidden costs or fees. The quote should cover printing, packaging and posting of your direct mail.
Are they well-established and experienced?
It is wise to hunt for a mailing house that is well established, has a good reputation, or has proven their capabilities by winning awards or generating glowing testimonials from credible sources.
Do they specialise in the services that you require?
If you require services that go beyond standard direct mail or bulk mailing solutions such as fulfilment services, data solutions, or direct mail marketing services you need to ensure that the mailing house you are using has substantial experience in these areas. Not all direct mail service providers have the same service offering and you may find they need to outsource particular tasks.
At Direct Mail Solutions, we deal in all aspects of mail-based marketing communications to customer databases. We are a fully Australian-owned mailing house with over 15 years of experience in working with small and medium-sized companies, as well as large enterprises in all industries. We have both the expertise and the infrastructure to manage end-to-end direct mail marketing and bulk mailing.