How to design a brochure for your business

woman viewing sales brochure

Designing and producing an impactful brochure for your business involves several key steps, and we’re here to guide you through them.

From the initial step of defining objectives, strategically planning content, and harmoniously designing it within your chosen format, to selecting the right paper, finish, and binding method, bookmark this article as a valuable brochure design resource!

1. Define your call to action (CTA)

Your brochure’s call to action (CTA) is its driving force. Decide on your CTA right from the start. It could be reaching out to a consultant, subscribing online, or exploring your product line. Your CTA shapes every design and copy decision, so it’s the foundation of your brochure printing and distribution.

Here are a few CTA examples:

Contact Us: Invite readers to get in touch for consultation or assistance

Subscribe: Encourage readers to sign up for your newsletter to receive updates

Learn More: Encourage readers to explore further information

Shop Now: Direct readers to make purchases from your catalogue

Request a Quote: Encourage readers to request personalised quotes.

Visit Us: Invite readers to visit your physical location.

Follow Us on Social Media: Encourage readers to engage with your brand online.

Refer a Friend: Promote referrals and rewards for readers.

2. Choose the right size and layout

Choose the right brochure size and layout carefully, as it significantly impacts content presentation and reader engagement. Our options include four standard sizes: A4, A5, A6, and DL, each with various fold choices.

For content-rich mail marketing campaigns, consider tri-fold or accordion fold brochures, while bi-fold works well for lighter content.

Plan by listing your key points, allocating sections accordingly, and selecting the size and fold that best suits your content and audience preferences.

creative brochure

3. Craft your copy, design, and paper finish

Print marketing materials offer a tangible connection with your audience. Ensure your copy is concise and impactful, using strong headlines and an appropriate tone. Align visual elements with your brand identity, adhering to your style guide.

Enhance the tactile experience of your bulk or direct mail brochure marketing with the right paper finish. Choose from glossy, matte, or textured finishes to complement your design and message.

colour palette

4. Binding options for a professional touch

wiro brochure

When it comes to designing a brochure that truly elevates your business’s marketing efforts, you should pay careful attention to the finishing touches. Binding options play a significant role in not only how your brochure looks but also how it feels and functions. Here’s a closer look at some common binding choices and how they can impact your brochure’s presentation:

Saddle-Stitch Binding: This method involves stapling the pages together along the fold line. It’s a cost-effective and straightforward option suitable for brochures with a relatively small number of pages, typically in multiples of four. Saddle-stitching gives your brochure a clean, unobtrusive spine and allows it to lay flat when opened. It’s a practical choice for brochures with essential information or a short product catalog.

Perfect Binding: Perfect binding creates a more polished and professional appearance. In this method, individual pages are glued together at the spine, creating a flat edge. Perfect binding is commonly used for thicker brochures, magazines, books, or catalogs. It provides a clean, squared-off spine that can display the title or branding prominently. This binding method is ideal for brochures that aim to convey a sense of quality and sophistication.

Coil Binding: Coil binding involves threading a plastic or metal coil through holes punched along the edge of the pages. This method allows for easy page-turning and full 360-degree rotation of pages. Coil-bound brochures are durable and can lay flat when opened, making them a practical choice for instructional manuals, workbooks, or reference guides. The coils come in various colors, allowing you to add a decorative element that aligns with your branding.

Choosing the right binding option should align with your branding and content presentation. For instance, if your brand is known for its sleek and modern image, perfect binding might be the way to go. On the other hand, if you want to convey practicality and functionality, coil binding could be the better choice.

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