How to Design a Winning EOFY Direct Mail Campaign

The new financial year is almost upon us, so now is the perfect time to disseminate a direct mail marketing campaign featuring any end of financial year sales, fundraisers or promotions your company may be offering. Read on for our top tips on creating a winning direct mail marketing campaign this EOFY.

Promote your EOFY sale

With so many retailers having sales around this time of year, it’s important to differentiate your company from the rest of the crowd. Sending out direct mail with a sample of your catalogue is a great way to notify customers of your special offers, as it gives them a visual representation of your products. Better still, provide customers with a coupon code (to be presented in store or entered online) for further price reductions. Pay attention to design when using direct mail to promote EOFY sales, keeping elements like font and pictures in line with your brand’s aesthetic (e.g. use luxe finishes like embossing and foil to promote luxury products, and promote bargains with big, bold font that clearly shows the price).

Encourage referrals

End of financial year is the perfect time to cash in on customer-to-customer referrals by offering existing customers an incentive to refer their friends and providing them with the clear deadline of June 30th. A great way to encourage your existing customers and/or clients to participate in referrals is to send them a postcard offering them a discount, free product, or even cash bonus for referring a friend. It’s also a good idea to remind them of this offer every time they make a purchase.

Capitalise on tax time

Since end of financial year is synonymous with tax time, now is the perfect opportunity to spruik any tax related services your business may offer. For example, many insurance companies look to convert customers during this time with the incentive of offsetting tax returns. End of financial year is also a good opportunity for non-for-profits and charities to solicit donations, which can also be claimed on tax. If you run a charity or non-profit organisation, take this opportunity to send out a heartfelt mailer explaining your cause and asking for contributions.

Direct Mail Solutions offer comprehensive direct mail services, from design to fulfillment, and can help you create a winning campaign to capitalise of EOFY opportunities.

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