While there are many important aspects to consider in any given direct mail marketing campaign – the target audience, the copy, the graphics etc. – the first thing that consumers will see, and therefore make judgement on, is the envelope. Envelope’s should not simply be viewed as the vessel that carries your direct mail, but as part of the overall campaign. In this blog, we share a few tips that will help you make your envelopes more alluring, increasing the likelihood of a successful direct mail campaign.
Ensure you have the correct details
This should be obvious, but the fact is that a significant number of direct mail gets lost in the post due to incorrect details like name and address. And even if your direct mail does arrive at the correct address, its recipient won’t feel very inclined to open it if their name has been spelt wrong. So, remember to double check for any errors on your envelope before posting.
Hand done touches
Hand done touches like interesting stamps and hand written addresses will give your envelopes a much needed personal touch, increasing their appeal. Consumers are much more likely to open an envelope with these features than a mass produced, impersonal feeling mailer.
Envelope art is a great way to make your direct mail stand out; it will make your campaign unique and memorable. Not only does envelope art help to make your direct mail more eye catching, it is also a great branding technique. By including your company colours or logo on the front of your envelope, you can build brand recognition with your customers.
Include a message on your envelope
Direct mail copy doesn’t have to be restricted to inside the envelope. Include a short message on your direct mail envelope to push your readers to take action and find out more. Even a message as simple as “we need your help” or “special event” will make your readers curious about the envelope’s content.
Use recycled paper
More and more, consumers are concerned about sustainability, and a great way to promote yourself as an environmentally conscious, ethical business is through the use of recycled paper. An envelope (along with its contained leaflet or letter) made from recycled paper is a great way to show consumers that you are committed to sustainability.
By using these techniques to make your envelopes stand out among a sea of boring, white mail, you’ll increase the likelihood of a successful direct mail campaign. Direct Mail Solutions offer end-to-end direct mail services, from design to fulfillment.