For many companies, catalogue marketing remains an ever popular tool to connect with an audience and promote products or services. Research has shown that people are more likely to find print advertising trustworthy, and so in a digital age, it’s more important than ever not to discount the potential for catalogue distribution as a sales initiative. In this week’s article, we’ll be focusing on how you can get the most out of your next catalogue campaign.
Catalogues represent a convenient opportunity to present your audience with information about your company based in both text and visual mediums, and can be used incredibly effectively in combination with flyers and postcards. However, to make sure that you’re getting the most out of your catalogue campaign, start with a clear concept to carry through copy, marketing, and design solutions.
Who is your audience?
First and foremost, you should focus on who your audience are, and information about what your company offers should always be communicated through this tailored lense. Customized catalogue distribution is what makes your products or services stand out, and your audiences are much more likely to engage with what you’re offering if it’s designed to speak to them individually.
Design is key
Be strategic with what you promote; put your best sellers at the forefront of your campaign to make them highly visible to your audience. Developing a well designed catalogue is key to converting interest in tangible sales, and imagery and copy that frames your products and services as valuable and popular is key to devising a successful catalogue campaign.
Have a multi-medium focus
To take your catalogue distribution further, consider pairing print marketing with digital marketing. Weaving the two mediums together can create engage a wider audience, and may encourage more involvement from them. Online media can drive sales and cut down costs, but when used in combination with print advertising, your brand will become a force to be reckoned with in the world of modern marketing.
At Direct Mail Marketing, we are bulk mailing and direct mail marketing specialists, with expertise in the area of catalogue and pamphlet distribution.