Why use Australia Post for direct mail marketing

Using Australia Post for Your Direct Marketing

In an age dominated by digital marketing, receiving a physical letter delivery in the mail has become a coveted advantage for advertisers. While postage costs may be on the rise, the scarcity of letters in mailboxes means that advertisers can gain significant traction through this traditional channel.


When it comes to sending letters via Australia Post, there are two primary methods to consider:

1) Addressed Mail

This method involves direct mail to your carefully curated database of past buyers. It’s the recommended approach when you want to reach out to a specific, known audience. While it may come with a higher price tag, the targeted nature of addressed mail often results in better conversion rates.

2) Unaddressed Mail

If your message is meant for a broader audience, unaddressed bulk mail offers a cost-effective alternative. The postage for unaddressed mail is roughly one-sixth of the price of addressed mail. This option allows you to reach all households in a particular area. Moreover, you can fine-tune your targeting by selecting specific demographics such as personal income, age, gender, or a combination of these factors.


Explore an Alternative to Lower Costs and Grab Attention

But wait, there’s another avenue to not only reduce your mailing costs but also make your content leap off the dinner table and into the hands of eager recipients. If you have something universally appealing, something that could resonate with every household, it’s time to consider the power of collaborative marketing.

Here’s how it works:

Craft an Irresistible Flyer: Create a flyer that’s impossible to ignore, complete with a compelling call to action. Whether it’s a generous discount voucher or an enticing freebie, your aim is to pique the recipient’s curiosity and drive them to open the envelope.

Collaborate with Diverse Businesses: Forge partnerships with businesses from various industries to amplify your marketing efforts. Together, you can pool resources and craft a tantalising package that’s impossible to resist.

Captivate Inquisitive Homeowners: As your joint marketing materials find their way into mailboxes, inquisitive homeowners will eagerly tear open the envelope, eagerly scanning its contents in search of special offers and exclusive deals. This heightened interest boosts the chances of engagement and conversion.

To explore this option further and identify potential collaborators, don’t hesitate to reach out and inquire within your professional network or industry. Joint marketing is a game-changing strategy that enables you to reach new audiences and make a memorable impact in the world of direct mail advertising.


In Summary

While postage costs may raise concerns, Australia Post mailing continues to be a valuable asset for advertisers. By selecting the right mailing approach and embracing innovative strategies like collaborative marketing, you can elevate your mailings to new heights of effectiveness.

Don’t miss out on the opportunity to connect with your audience through this tried-and-true channel.


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