Printing

5 Best Ways To Effectively Market Your Dental Practice

Posted on by allisterfreeman@gmail.com
dentist marketing
13
Jul

Connecting with your target audience in the right place at the right time is what marketing is about. Especially with your dental practice, you need to keep in touch with your clients/patients more often to build their trust. 

And in this digital world, most people spend their time online or browsing the internet.

That means you need to meet them there, right? You can start working on your Dental Facebook Page, Youtube Channel and the like… but would you believe that printed collateral still wins the hearts of potential patients looking for reliable dental services?

Though most of us have switched to online advertising and communication, traditional postcards and pamphlet distribution are exceptionally effective to target the health and wellbeing sector, especially in this age of digital fatigue.

Improve Your Dental Patient Marketing Methods

Our Top 5 Printed Collaterals For Dentists

Not only baby boomers, but also younger generations express their love for mail postcards. In the epoch of impersonal online advertising, printed postcards are something highly personalized and unique. 

Printed Discount Vouchers

An essential element of most direct mail campaigns is printed discount vouchers.

You can offer your potential patients the option to exchange their voucher for a discount of services, following a visit to your dental office.

Flyer Marketing

Flyers

Another useful printed collateral that you can use is the flyers. Dental flyers that are engaging and have interesting information will compel the readers to evaluate their dental health. Especially if it has a great design and is printed with high-quality materials.

Postcards

postcards

Printed postcards are something highly personalised, unique and are cost-effective. It is also a great way to get potential clients to take a closer look at what your dental practice can offer. 

Brochures

catalogue

You can also send out brochures to your potential clients/patients.

Your brochure should include relevant images, details about your dental practice and what can you offer them so it’s easy to see why your dental practice is on top of the others.

Catalogues & Pamphlets

direct mail marketing

And last but not the least on our list is catalogue and pamphlet distribution for your dental practice.

Showcase your products and services with eye-catching, full-colour catalogues, pamphlets.

Whether you are offering a discount, have released new products, or are promoting a new service, catalogue & pamphlet distribution can act as powerful marketing tools which allow your dental practice to stand out from the crowd.

How Can Direct Mail Solutions Boost Your Dental Direct Mail Marketing?

We provide a range of solutions for small and medium-sized businesses which will help you reduce your costs and discover efficiencies within your operations.

Direct Mail Solutions provide end-to-end direct mail services; tailored to suit your specific business needs and goals.

Whether you need us to simply handle a mailout or require help identifying the right target market and formulating a comprehensive direct mail marketing strategy, our direct mail specialists will ensure your campaign is a success.

At Direct Mail Solutions, we will print, pack and post your direct mail job.

Next steps…

Want to save money and man-hours by giving us the task of organising your direct mailing campaigns, printing marketing material and stuffing envelopes & packages?

Mailing

Benefits of Invoice Mailing for Dental Practices

Posted on by allisterfreeman@gmail.com
benefits of using invoice mailing
10
Sep

Running a dental practice takes work. Not only are dentists responsible for their stream of patients, but there’s also an entire operational backend of to run, including administration. Invoice mailing services have many benefits, and even more when it’s outsourced to a mailing company.

Less burden

Outsourcing your invoice mailing lessens the burden of your practice’s administration staff. In an industry where efficiency is crucial, it’s important to reduce mundane administrative tasks. This contributes to overall greater productivity from staff that can put their efforts into their other areas, rather than worrying about payments from patients.

Outsourcing your invoice mailing has a greater, indirect effect on productivity in the practice. There are both direct and indirect monetary benefits to invoice mailing for dental practices.

Harder to ignore

As a dental practice owner, you want to be paid on time for your services. Invoicing is critical to ensure that you’re able to pay your staff and yourself.

Rather than e-invoicing, invoice mailing services is more difficult for your patients to ignore. Tangible invoices have a greater effect, as they’re more prominent. This is often considered a more effective method rather than having the invoice sit amongst a myriad of emails which can be often overlooked.

Invoice mailing is also beneficial for patients as it gives a sense of urgency and a timely reminder of their outstanding fees.

Older demographics prefer hard copies

Although digital seems to be taking over, there are still demographic groups who prefer tangible mail invoices. It’s important not to ignore the fact that some demographics, particularly the elderly, don’t own or know how to use a computer or smartphone.

The core demographics of each dental clinic depend on its location, so practices in suburbs with a generally older demographic, still prefer invoice mailing.

While it’s generally not as common as digital, invoice mailing is still widely used in dental practices.