Mailing

How to make your mail environmentally friendly

Posted on by allisterfreeman@gmail.com
Environmentally friendly direct mail marketing
13
Jun

When it comes to saving the planet, small changes can make a big impact. And, in both our personal and working lives, it’s important that we all play a conscious role in making environmentally friendly decisions that will ultimately help to save our planet.

After all, there is an increasing amount of evidence that has proven that neglecting our planet is having a catastrophic impact on civilisation, air, water, animal habitats, and our food chain.

One of the best ways to combat these issues is to recognize the many benefits that come hand in hand with recycling, especially in the workplace. This is because all businesses should actively monitor their environmental performance by assessing and controlling their recycling processes and waste reduction procedures.

We’ve taken a look at how to make your mail environmentally friendly!

First and foremost, there’s a common misconception that direct mail campaigns are not environmentally friendly however, this is not true!

Why? Paper is one of the most recycled products in the world, meaning it can be reused for other purposes once it has done its job!

However, there are lots of ways that you can make your mailing campaign more environmentally friendly including:

Only Work with sustainable paper sources

When implementing any direct or bulk mail campaign, you should only ever work with sustainable paper sources!

When looking for sources you should consider whether the paper has been sustainably stocked and you will know this by asking your supplier if their stock has been planted and harvested for paper.

Clear calls to action

All sales copy should always incorporate a clear call to action! For example, within your copy you should aim to tell them exactly what you want them to do – whether that’s visit your website, give you a call, pop into your store, take advantage of an offer or incentive or even enter a competition you are running!

Avoid plastic envelopes

Any form of plastic should be avoided at all costs when it comes to saving our environment. This is because plastic has become one of the most common forms of marine debris, causing devastation to our planet’s oceans.

With this in mind, when it comes to initiating your direct mail campaign, you should consider not using any plastic packaging in order to minimise the risks to our environment.

And there are lots of alternatives you can use to plastic if packaging in a necessity including compostable and biodegradable polywrap! This can be disposed of by putting it into a green bin or compost bin at the end of its life.

Know your target market

Segmenting your audience by reaching out to only your target market can not only allow you to optimise the success of your mail campaign but can also help to keep numbers down when it comes to the number of direct mail pieces you are sending out!

After all, waste can have a huge impact on our environment, especially if you are reaching out to a demographic that you know already has no interest in your product or service.

With this in mind, it certainly pays to clean out your data when creating data mailing lists that are a strong match for new potential customers.

And remember, you should always personalise your direct mail pieces for maximum impact.

It’s the small changes that add up to big differences in our environment. Play your part today!

Printing

Benefits of Using a Paper Diary for work (& Life!)

Posted on by allisterfreeman@gmail.com
Using a calander
27
Oct

Now that life is slowly returning to normal, our work and social calendars are returning to normal too! And, with many of us used to a slower pace of life, managing our time can now feel somewhat overwhelming, especially when it comes to fitting in work, friends, family, events and holidays back into our lives.

With this in mind, if you don’t already use a diary, planner or personal organiser to help manage your time and schedule important events, now is the perfect time to do so.

We’ve created a helpful guide outlining some key reasons why everyone should have a book diary. After all, when you’re juggling family and work life, it can be difficult to remember what day of the week it is, never mind what you have on the next day!

Boost your productivity

One of the main advantages of having a diary is that it can really help you to get things done and boost your productivity throughout the day! By keeping on top of all your business appointments and events, you can manage your stress levels more effectively and be more productive at work.

This is because you will find yourself getting your “to do” list done, rather than spending time thinking about what you need to do.

Break down long term projects

Whether you’re working on a large, long-term project at work or perhaps a renovation project at home, a diary and organiser will really help you to break down large, overwhelming projects in a way that works for you and your life.

By planning out when each task needs to be completed and mapping our manageable goal posts, you will be able to track the progress of your project and most importantly, ensure that all deadlines are met.

A diary will make any project feel more manageable by mapping out achievable goals.

Never miss important dates again

From industry events and work projects, there’s lots of important dates and aspects that you will need to remain on top of throughout the business year. After all, there’s no worse feeling than failing to prep for an important work event, right?

Personalised Diaries, Planners & Organisers

Learn more about outr comprehensive range of business printing services to suit a variety of objectives and budgets.

Business-centric, 24 hour (and quicker) printing solutions.

Design

5 Tips – How to write advertising slogans that sell

Posted on by allisterfreeman@gmail.com
slogan brainstorming
22
Sep

Slogans are a great way to enhance your brand identity and ensure that the product or service you are selling is memorable. It’s also a great way to tell your customers what you stand for and how you want to be seen.

But why are slogans so important?

Research shows that people resonate with a phrase or slogan far more than they do with any other mail marketing tactic. Not only can slogans inspire action with your letterbox distribution campaign, but they also stick in your customers’ minds, meaning you’re always at the forefront of their thoughts.

And, if you’re struggling to come up with a suitable slogan that adds a new and exciting dimension to your direct or bulk mail, you’ve certainly landed in the right place!

We’ve created a helpful guide outlining how to write advertising slogans that sell.

Start with your logo

All brands have a logo. Reflecting who you are and how you want to be seen, your logo is used to promote your brand identity and maximise exposure.

Once you have a logo that you’re happy with, it’s a lot easier to come up with a slogan that will sit side by side with your logo.

Take your time

When it comes to creating your slogan, don’t feel under pressure to go with the first slogan you come up with!

Experiment with lots of different slogans, testing them out on family and friends to see what they think, and even ask your target market their thoughts.

If you’re hiring a professional slogan writer to support your efforts, make sure they’re in tune with all aspects of your business and what it stands for. After all… it’s important that your slogan is able to promote your product, services and brand in the best possible light.

Short and sweet is key

The best slogans are short, simple and memorable. And simplicity is key when it comes to creating a catchy slogan on your direct mail that is easy to recall.

As a general rule, your slogan should be no more than one sentence long and use simple but effective universal language that is designed to stick in your customers’ minds.

Everyone loves to laugh

When creating your slogan, don’t be afraid to inject elements of humour into it!

Everybody loves to laugh and slogans that are funny and endearing are far more memorable. Of course, you should always make sure that the level of humour you use is appropriate for your audience.

Transparency is everything

Your slogan should sell your product but shouldn’t make promises that you simply cannot keep or are simply not true. For example, you should steer clear from phrases such as “the best,” as this type of language is difficult to substantiate.

At the same time, your customers are more likely to engage with honest slogans that don’t use standard selling language or come across as being too pushy.

Learn more about our business mail and printing services.

Design

5 ways to give your direct marketing campaign a boost

Posted on by allisterfreeman@gmail.com
ROI
16
Aug

When it comes to connecting and engaging with your customers, a direct mail campaign can lead to higher engagement rates and higher ROI.

As a result, businesses across a diverse range of sectors utilise direct marketing campaigns in order to engage with their target market, inspire action, build brand awareness and of course, deliver core business messages.

And one of the main advantages of a mailing marketing campaign is that it can be done online and offline, making it a great way to target specific demographics.

If you’re looking to give your direct marketing campaign a boost, you have certainly landed in the right place! Here’s 5 ways that you can take your campaign to the next level.

But first and foremost, what is a direct marketing campaign?

Direct marketing is a promotional strategy that is strategically developed in order to deliver targeted messages straight to consumers.

Allowing you to communicate directly with your target audience, the main purpose of a direct marketing campaign is to evoke a reaction from your customers, inspiring them to purchase your product or service, through print marketing, such as flyers and brochures.

With this in mind, all campaigns should incorporate strong call to actions.

Here’s how you can give your direct marketing campaign a boost:

Does your campaign have a clear focus?

For your campaign to be successful, it’s important that it has a clear focus and of course, a clear message.

With this in mind, think about the message you want to deliver and ask yourself will it resonate with your target market, what’s the likelihood of them responding to it and will the recipient of your campaign understand the purpose of the content.

After all, the last thing you want is for your direct mail or email to go straight into the trash bin, right?

A stand out call to action

Once you have delivered your message, this should be followed up by an impactful call to action that will inspire action! Many successful direct marketing campaigns ask customers to email, phone, visit a website or visit a store?

Whereas others, provide a discount code that can be used or encourage customers to take advantage of special offers.

Less is more

In the world of direct mail, less is certainly more. This is because if you bombard your customers with text heavy content, they are likely to disengage with the content straight away, switch off or simply not read it at all!

Instead, your printed marketing materials should be clear, concise, engaging and impactful.

Is your mailing list ready?

Before you send out your direct mail, it’s certainly worthwhile checking your mailing list, to ensure that all of your contacts are relevant to your campaign. Your list should feature your target demographic to optimise results.

Personalise your direct mail

Finally, another great way to boost your direct marketing campaign is to personalise emails so that the respondent feels special. Personalised direct mail campaigns have a much higher response rate than generic campaigns that go out to mass customers.

And it can be as simple as a hand-written envelope or personalising a campaign to feature the recipient’s favourite purchases that can make all the difference when it comes to inspiring action.

Mailing

How to make your customer communication personal

Posted on by allisterfreeman@gmail.com
Creative options
20
Jul

When it comes to connecting and engaging with your target market, personalising your direct mail is a great way of inspiring action and building a solid customer relationship.

After all, effective communication is not just part and parcel of delivering good customer service, but it’s also crucial for boosting sales, optimising retention rates, and improving your relationship with your customers.

Of course, if you are running a business that has lots of different customers that you want to connect with, it’s not a case of one size fits all when it comes to communicating with them through mail marketing.

And despite popular belief, personalised methods of communication are a lot more affordable than you might think, and personalised communication campaigns are also easy to oversee.

All you need to get started is:

  • A design or a template for your business printing
  • Customer data with the information for each recipient you want to connect with
  • The software that processes the data

One of the best ways to personalise your communication is to include customer-specific information within your mail content such as your customer’s name, references to their buying patterns or even customer-specific vouchers!

Also, don’t be afraid to think outside the box when it comes to creating content that is memorable and impactful! After all, the best forms of communication are those that your customers resonate with and spark conversation.

How often should you send out personalised communications?

It’s not a case of one size fits all when it comes to how often you send out personalised marketing.

Some businesses choose to send them out weekly or monthly, and some even daily during periods of promotions.

Effective customer service communication strategy is crucial

Having an effective customer service strategy is crucial when it comes to engaging with your target market. After all, it is your communication materials that play such a crucial role in helping your business to grow and thrive!

As well as personalising your communications, you should also adopt the following tactics when it comes to ensuring that your marketing materials are effective as possible.

Use positive words

As human beings respond well to positive words and you should always include positive words within your conversations such as phrased like definitely, absolutely, why not and sounds good.

Be empathetic

Empathy is also well received in all forms of communication and it tells your customers that you understand their needs and understand the situation you are in.

Avoid jargons

Finally, in any form of communication, you should avoid using complex terms that are difficult to understand as these could confuse your customers.

Design

How to write great sales copy for leaflets

Posted on by allisterfreeman@gmail.com
writing sales copy
22
May

Printed leaflets are a powerful communication tool. They can optimise exposure, maximise sales, and help you to connect and engage with your target market. And, although many businesses are embracing digital tools to help expand their reach, the power of sales copy for leaflets as part of a direct mail campaign, shouldn’t be underestimated.

Used to help sell a wide range of business printing products and mailing services, leaflets are a great way to showcase your brand, USPs and of course, tell your customers why they should invest in your product.

And, if you’re looking to find out some tips on how to write great sales copy for leaflets, you’ve certainly landed in the right place! We’ve created a helpful guide outlining everything that you need to know.

Perfecting your headline

Your leaflet headline should be short, catchy and concise. After all, this is the first opportunity you will get to entice your customers to read on to find out more about your service or product.

With this in mind, you should either use your headline to ask your customer a question that will ignite their curiosity or even use your company’s biggest USP in the headline.

Clear calls to action

All sales copy should always incorporate a clear call to action! For example, within your copy you should aim to tell them exactly what you want them to do – whether that’s visit your website, give you a call, pop into your store, take advantage of an offer or incentive or even enter a competition you are running!

Keep it simple

No one likes to spend hours reading huge blocks of text! So, when you are creating your sales copy for your leaflet letterbox drop or direct mail campaign, make sure that it is clear, impactful and concise.

You should also leave plenty of space for images or even just white space so that your leaflet isn’t overpowered by text.

And remember – the less copy that is there, the more likely your target ready is to engage with the content.

A great way to keep text to a minimum and get across what you want to say is to include bullet points and short sentences.

Shout about your USPs

The main focus of any sales copy should always be to shout about the benefits of the product or service you are offering! Your customers will want to know why they should invest and many leaflets are also a great way to shout about any offers or incentives too!

So, put pen to paper and think about what makes your business unique, what makes your products special and most importantly, why do you stand out from your competitors.

Find the right tone

Sales copy must have the right style and tone for your target market. If you speak to your customers on their level and in the right way, they are more likely to engage with your core messages within the text and take action.

Oh, and don’t forget, always be clear on how your product will specifically help your customers.

Mailing

What are the Advantages of direct mail?

Posted on by allisterfreeman@gmail.com
Benefits of direct mail
27
Apr

Today, there are plenty of ways that you can connect and engage with your target market, allowing you to boost sales, inspire action and generate awareness of your product or service.

One of the best ways to engage with your customers, is direct mail 🤓 📬

Despite advances in technology and our love of the digital world, direct mail is still a popular form of communication as it provides an intimate, person-to-person conversation that is difficult to achieve online.

Whether you’re looking to generate new leads, cross-sell to existing customers, build brand loyalty or create a positive brand image that will help future sales, direct mail offers a whole host of advantages.

Direct Mail is Highly targeted

Direct mail campaigns are a great option for targeting a specific demographic. This highly effective form of communication isn’t limited to time, space or format, meaning the possibilities are truly endless when it comes to making an impact.

You can adjust your messages to meet the needs of a specific audience and also tap into your target market’s buying habits.

Wide Range of formats for Marketing Literature

From leaflets and catalogues to magazines and postcards, direct mail marketing comes in lots of different formats and can be customised to meet your bespoke messages and business goals!

Remember, nothing is off-limits and your main aim should be to make such an impact that inspires action!

You can choose from a range of different colours, mailing formats and paper quality.

Highly Tangible!

One of the main advantages of direct mail is that it is completely tangible, meaning you know that your customers will receive your mail directly.

With this in mind, effective direct mail campaigns have a much higher success rate than email campaigns, which are far easier to delete and ignore.

Bespoke, Highly Flexible Advertising

Direct mail is most effective when it is personalised as it makes your customers feel valued and of course, extra special!

With main direct mail campaigns, you can easily identify your customers purchase history and other trends so that you can personalise your campaign to fit their needs.

Direct Mail is Surprisingly Cost-Effective

Direct mail letterbox distribution can be incredibly cost-effective, providing that you choose your materials wisely! Providing that you are savvy when it comes to carefully target your market, this type of campaign can bring a fantastic return on investment.

Proven track record

Direct mail is a marketing technique that has been used for years and years with great success! With this in mind, the power of a successful direct marketing campaign should certainly not be underestimated.

Direct marketing still players a crucial role in connecting and engaging with markets across a diverse range of sectors and it can play a huge role in achieving your marketing goals!

Whether you use it as a stand-alone marketing drive or as a larger marketing campaign, you’re sure to enjoy great success.

Just remember, the more creative you are, the more chance you have of standing out from the crowd.

Branding

Strengthen Your Brand Positioning With Effective Direct Mail Marketing

Posted on by allisterfreeman@gmail.com
Brand positioning
06
Apr

The way you position your brand through marketing is hugely important if you want your business to be successful. You need to know your target audience and position yourself in a way that builds brand awareness and stands out amongst the competition.

When your potential customers are looking for the product or service you provide, you want them to think of you first, and to do that you need a marketing strategy that works to your advantage.

What Is Brand Positioning?

Brand positioning is simply how you position your brand in your customer’s minds and against the competition.

You should have a brand positioning strategy in place that showcases why you’re different, what you offer and how you do what you do, for example, your brand’s personality and style.

This strategy will often include many digital platforms, but also the trusted medium of direct mail marketing.

What Is Direct Mail Marketing?

Direct mail marketing is an old and trusted medium that involves sending physical mail to your target audience. From letters, flyers, brochures and more, direct mail still holds an important place in marketing strategies when positioning your brand.

Many people are being bombarded each day with email and social media campaigns, so a smart and attention-grabbing piece of direct mail can really stand out to potential customers.

How Can Direct Mail Strengthen Your Brand Positioning?

Research suggests direct mail receives better response rates than emails because consumers like to get mail. On average, people receive 121 emails per day, so you really have to fight for a response, whereas with direct mail your brand message and call to action is physically being dropped into the homes of your target audience.

Direct mail also requires 21% less cognitive effort to process than email, and offers a 29% return on investment!

If you spend time analysing your competition and understand what your consumers really want, you can send highly effective direct mail that will resonate with people and stand out from your competitors.

Whether you want to generate new leads, upsell to existing customers or just increase brand awareness and strengthen relationships, direct mail can be the golden ticket to attract those consumers who are overwhelmed by constant emails and social media campaigns.

Printing

How to make direct mail environmentally friendly

Posted on by allisterfreeman@gmail.com
How to make your direct mail environmentally friendly
26
Jan

When it comes to saving the planet, small changes can make a big impact!

And, in both our personal and working lives, it’s important that we all play a conscious role in making environmentally friendly decisions that will ultimately help to save our planet.

After all, there is an increasing amount of evidence that has proven that neglecting our planet is having a catastrophic impact on civilisation, air, water, animal habitats and our food chain.

And, one of the best ways to combat these issues is to recognise the many benefits that come hand in hand with recycling, especially in the workplace.

This is because all businesses should actively monitor their environmental performance by assessing and controlling their recycling processes and waste reduction procedures.

We’ve taken a look at how to make your direct mail environmentally friendly!

First and foremost, there’s a common misconception that direct mail campaigns are not environmentally friendly – this is not true!

Why? Paper is one of the most recycled products in the world, meaning it can be reused for other purposes once it has done its job!

There are lots of ways that you can make your direct mail campaign more environmentally friendly including…

1. Only Work with sustainable paper sources

When implementing any direct mail campaign, you should only ever work with sustainable paper sources!

When looking for sources you should consider whether the paper has been sustainably stocked and you will know this by asking your supplier if their stock has been planted and harvested for paper.

2. Avoid plastic envelopes

Any form of plastic should be avoided at all costs when it comes to saving our environment. This is because plastic has become one of the most common forms of marine debris, causing devastation to our planet’s oceans.

With this in mind, when it comes to initiating your direct mail campaign, you should consider not using any plastic packaging in order to minimise the risks to our environment.

And there are lots of alternatives you can use to plastic if packaging in a necessity including compostable and biodegradable polywrap! This can be disposed of by putting it into a green bin or compost bin at the end of its life.

3. Know your target market

Segmenting your audience by reaching out to only your target market can not only allow you to optimise the success of your direct marketing campaign but it can also help to keep numbers down when it comes to the number of direct mail pieces you are sending out!

To minimise waste and maximise ROI, we offer expert data solutions.

After all, waste can have a huge impact on our environment, especially if you are reaching out to a demographic that you know already has no interest in your product or service.

With this in mind, it certainly pays to clean out your data when creating data lists that are a strong match for new potential customers.

And remember, you should always personalise your direct mail pieces for maximum impact.

It’s the small changes that add up to big differences in our environment. Play your part today!

Next steps…

Direct Mail Solutions is an established mail house offering a range of direct mail services to help you communicate with your target demographic, in an eco-friendly manner 🙂

Outsourcing

Why Choose Direct Mail Solutions?

Posted on by allisterfreeman@gmail.com
postcards
11
Oct

Direct mail marketing is an excellent illustration of offline marketing.

It’s a common misconception that direct mail isn’t targeted enough. On the contrary, with the correct consumer data, sending collaterals by mail makes it significantly easier for brands to get noticed by their target audience, with tangible marketing.

Some examples of direct mail are letters, postcards and brochures that land directly in the mailbox of your ideal customer.

If you’re customer-focused and are seeking cost-effective, Australia-wide direct mail services, leave it to the industry experts. We’re a highly experienced, Melbourne-based, direct mail services specialist, providing the solution for all of your direct-mail advertising and bulk-mailing needs.

But Why Choose Direct Mail Solutions…

Because we offer a truly customisable business solution.

Take a look at just 4 of the key service areas we offer; solutions that can be commissioned for on an individual basis or, when combined, will create an exceptionally effective campaign – in line with your businesses’ KPI’s and marketing ROI.

1. Targeted Data Solutions

data base

We can provide you with extensive mailing lists, segmented by the industry, demographics and customer behaviour that you require.

Learn how to identify your target audience.

Our data solutions can be integrated with our direct mail marketing services to provide the complete package required to achieve your desired business outcomes.

2. Bulk Mail

mail-postcards-ticket

We can handle bulk mail jobs of all shapes and sizes at competitive prices.

Printed, packaged and personalised to your exact specifications (on time, every time).

3. Fulfilment Services

common shrink wrapping mistakes

Direct Mail Solutions also offers fulfilment services including storage, full management, packaging, for instance, shrink wrapping services, and distribution of all your sales-fulfilment material, directly from our Melbourne warehouse – to anywhere in Australia.

4. Invoice Mail

invoice mailing

Save money and time with your business invoice mail processing and distribution. With Direct Mail Solutions, you can make sure your staff spend their time on more important activities and improve both your productivity and, in turn, scale and profit.

Customised Business Solutions

Talk to us about your business goals and objectives. Given our wealth of in-house resources, expert knowledge and a vast network of partnerships, we can tailor a service package to meet your specific goals.

We provide end-to-end solutions for both online and offline objectives.

Prompt efficiency, dependability and product accuracy are our promise. We guarantee to provide immediate action; including 24-hour processing.

“On time, every time” is what we do!

It’s a big call, but we put actions into words, maintaining timeline objectives for all direct mail advertising and bulk-mail commissions.

We hasten to add that no job is too big or small for our operational and professional-handling capacity. You will always receive expert, personalised and reliable guidance from our knowledgeable team, with absolute accuracy to ensure the finished product exceeds expectations.

Direct Mail Solutions is an established mail house offering specialised data solutions to help you communicate with your target demographic.

Next steps…