5 Best Ways To Effectively Market Your Dental Practice

dentist marketing

Connecting with your target audience in the right place at the right time is what marketing is about. Especially with your dental practice, you need to keep in touch with your clients/patients more often to build their trust. 

And in this digital world, most people spend their time online or browsing the internet.

That means you need to meet them there, right? You can start working on your Dental Facebook Page, Youtube Channel and the like… but would you believe that printed collateral still wins the hearts of potential patients looking for reliable dental services?

Though most of us have switched to online advertising and communication, traditional postcards and pamphlet distribution are exceptionally effective to target the health and wellbeing sector, especially in this age of digital fatigue.

Improve Your Dental Patient Marketing Methods

Our Top 5 Printed Collaterals For Dentists

Not only baby boomers, but also younger generations express their love for mail postcards. In the epoch of impersonal online advertising, printed postcards are something highly personalized and unique. 

Printed Discount Vouchers

An essential element of most direct mail campaigns is printed discount vouchers.

You can offer your potential patients the option to exchange their voucher for a discount of services, following a visit to your dental office.

Flyer Marketing


Another useful printed collateral that you can use is the flyers. Dental flyers that are engaging and have interesting information will compel the readers to evaluate their dental health. Especially if it has a great design and is printed with high-quality materials.



Printed postcards are something highly personalised, unique and are cost-effective. It is also a great way to get potential clients to take a closer look at what your dental practice can offer. 



You can also send out brochures to your potential clients/patients.

Your brochure should include relevant images, details about your dental practice and what can you offer them so it’s easy to see why your dental practice is on top of the others.

Catalogues & Pamphlets

direct mail marketing

And last but not the least on our list is catalogue and pamphlet distribution for your dental practice.

Showcase your products and services with eye-catching, full-colour catalogues, pamphlets.

Whether you are offering a discount, have released new products, or are promoting a new service, catalogue & pamphlet distribution can act as powerful marketing tools which allow your dental practice to stand out from the crowd.

How Can Direct Mail Solutions Boost Your Dental Direct Mail Marketing?

We provide a range of solutions for small and medium-sized businesses which will help you reduce your costs and discover efficiencies within your operations.

Direct Mail Solutions provide end-to-end direct mail services; tailored to suit your specific business needs and goals.

Whether you need us to simply handle a mailout or require help identifying the right target market and formulating a comprehensive direct mail marketing strategy, our direct mail specialists will ensure your campaign is a success.

At Direct Mail Solutions, we will print, pack and post your direct mail job.

Next steps…

Want to save money and man-hours by giving us the task of organising your direct mailing campaigns, printing marketing material and stuffing envelopes & packages?

Choosing the Right Type of Direct Mail for a Business

Direct mail is an incredibly diverse marketing channel which can be utilized by virtually every business model to establish both a strong market presence and build up a loyal customer base. That being said, it’s important to select a direct mail format that aligns with the promotional requirements, budget and scope of your enterprise. Here is a breakdown of the most common types of direct mail and the business models they’re best suited to.


This is the most basic format of direct mail marketing. This budget friendly format can be used by almost every type of business to inform and promote goods and services. Additionally, the option to personalise the letter by addressing it to the recipient is a simple but effective way to make them feel valued. Letters tend to work best when they are used to accompany brochures, catalogues, and coupons/discount vouchers.


This format is a cost-effective and aesthetically pleasing way to garner interest in your business. Simple, compact and striking, the diminutive proportions of a postcard can make a big impact if they are properly utilized. Postcards have long been used as collectable mementos and using them in a commercial context is an ingenious way to increase the visibility of your business. Choose a witty or aesthetically pleasing image to print on the front and chances are, it will end up on the fridge or pin-board of the recipient. This option is ideal for small businesses on a budget as well as those within creative industries such as visual design.


Coupon mailers

Everyone likes a bargain and coupon mailers are a great solution for start-up businesses looking to establish a client base in a competitive industry. Modern consumers are willing to switch between service providers and retailers provided the right incentive is there and there are few things more enticing than the prospect of saving money.


The psychology of packages is a powerful one. The potential of the unknown, coupled with the possibility of a free gift almost guarantees that recipients will open a promotional package if you send it to them. However, due to the significantly more expensive nature of sending promotional packages, this option is only really suited to companies wishing to target a select few customers or more significant direct mail marketing budgets.


For large businesses selling a wide variety of products, catalogues can be used very effectively to visually advertise individual products as well as upcoming promotions or sales. With their bright colours and innumerable product listings, a catalogue has something that will appeal to every consumer. Direct Mail Solutions’ catalogue distribution services make it easy and convenient to use catalogues to showcase your products and services to your target audience.


This format tends to suit enterprises who are advertising costlier products and services. Brochures give you space to inform the potential consumer about the advantages of paying a premium for your goods. The higher quality printing and paper involved in manufacturing these are more of an investment, but they are also more likely to catch the reader’s eye and impart an impression of quality.

If you would like some expert advice on the best direct mail format for your needs and audience, speak to our friendly team today on 1800 70 6245 or email us at sales@directmailsolutions.com.au.