Learn How to Begin Identifying Your Target Audience

Targeting your audience

This article examines how to go about identifying your target audience by using your existing resources.

Gaining a better understanding of who your target audience is will enable you to create a more effective marketing plan; tailored to the needs and motivations of a specific group which will, in turn, help you ratify your existing customer base and create new leads.

It’s all well and good to have quality products and access to the right marketing resources, but without a well-defined idea about who your audience is, your business is unlikely to get too far.

Step 1: Look at your initial business plan

To understand what types of people would want to buy your products and services, it pays to revisit your business plan and look at your core goals, values, and what makes your business unique. From here, think about what kind of person, demographic and situation would benefit from what you offer.

Step 2: Do thorough market research

The next step is to back up this basic understanding of who needs your products and services with more information about who they are likely to be.

There is plenty of secondary research available online which looks into consumer habits and demographics on an industry level, and this can be a good starting point, but to get a really clear idea of who is interested in what you’re selling, digital platforms can often be the most helpful tools.

Two of the most commonly used digital tools for data-driven marketing are Facebook Insights and Google Analytics.

Google Analytics can be used to see the behaviour of traffic on your site as well as details like their location, the type of technology they are using to access your site, and where your converted traffic is coming from.

Facebook Insights can be used to see your audience demographics like age, gender, city and language.

Step 3: Create a customer profile, AKA, persona

A customer profile, also known as a persona, paints a detailed picture of who your typical customer is and includes not only their demographics like gender, age, location, ethnicity, income, and marital status but also psychographic information like how they think, what they value in terms of politics and lifestyle, as well as behavioural patterns.

It’s also useful to understand how your customer shops and what media platforms they most frequently use.

A comprehensive marketing plan will typically have a strategy for 3 to 4 unique customer personas.

Next steps…

Direct Mail Solutions is an established mail house offering specialised data solutions to help you communicate with your target demographic.

Reach Your Target Audiences With direct Pamphlet Distribution

Bulk Mailing

Pamphlet distribution is one of the oldest and most effective methods of direct marketing. Many companies have been using it for a long time and even now in this digital age – pamphlet distribution continues to be incredibly effective.

Pamphlets easily convey your message to your target audience. It’s also a very cost-effective stratgey; unlike many the other forms of advertising.

Even before COVID, people were experiencing ‘digital fatigue’.

We receive a barrage of emails daily, from work to personal subscriptions and sign-ups. So much so that we often resort to mass deletion solely based on the title or description snippet of our emails.

Throw in multiple social media channels with sponsored posts, display ads on websites, even TV, and the onset of this very modern fatigue, seems inevitable.

Of course, Savvy marketers are aware of this, supplementing campaigns with direct mail.

The best thing about pamphlets is how incredibly tangible they are – so get extra creative!

There are few limitations when it comes to pamphlet distribution – show your creativity and let your business standout with unique designs.

One of the major reasons pamphlet distribution is so appealing to customers is because it reminds them of the good old days; that feeling of excitement opening the mailbox to check what’s inside it!

The best pamphlets create curiosity and unlike emails, people aren’t in a rush to trash them.

create a Greater Return During Covid

Every period of adversity and change in the market brings with it, risk. However, it’s common for new business opportunities to occur during a downturn.

Take advantage of the situation – a significantly greater number of people will be working from home now.

Pamphlet distribution is an affordable manner of delivering your goods or services to your potential clients/customers. Selecting the right service is important when it comes to pamphlet distribution since it actually plays a vital function in promoting what your services are.

Next steps…

Are you looking to put together a well-designed pamphlet for your business? 

4 Simple Steps To A Successful Direct Mail Marketing Campaign

Direct Mail Distributor

Once you decide you want to use direct mail marketing for your campaign, you should know how the process actually works step-by-step. Having a good understanding of what you need to do to be successful is the key to achieving your campaign goals. Today, we’re looking at four steps you can take to elevate the success of your direct mail marketing strategy.

Step #1: Identify your target markets

The first step is to identify the general target market. You cannot create a successful direct mail marketing strategy without assessing who you need to target.

You should consider at least some of these factors:

  • Age
  • Gender
  • Race
  • Location
  • Income

Step #2: Tailor your marketing campaigns to specific market

Once you’ve identified your general demographic, you should try to narrow it down to specifics. For example, you may be targeting women aged 30-50 in the workforce, but you have to be more specific: do they have children? Are they married? What do they do in their spare time?

Determining these factors will allow you to tailor your strategy to this very specific market. Understanding your customers’ habits means you can appeal to their interests and values using your product.

Step #3: Consider integrating your online and offline Marketing campaigns

Regardless of the target market, most consumers regularly engage with some form of online material. A successful strategy, therefore, is one that also engages with online material.

You can integrate online and offline strategies in a number of ways. Some include:

  • Including websites and email addresses in your print material
  • Having printable coupons or extra information online
  • Incorporating a QR code in your print material

Step #4: Source the right distribution Specialist

From a logistic point of view, you need to find a way to print, package and deliver your direct mail marketing. Ideally, you should find a company or service that offers all three to avoid confusion.

At Direct Mail Solutions, we handle your direct mail marketing from start to finish. Our integrated direct mail marketing solutions mean that we help you run through these listed steps; i.e. from identifying your market to packaging and mailing your material.