7 Printed Collaterals to boost sales in Real Estate Agency

Real estate collaterals are important for any agent. This is one of the many crafts they need to master in order to have a successful career in the real estate industry which also includes strong communications. And one of the strongest ways to communicate with potential buyers is still through printed collaterals.

Unlike on digital platforms, printed collaterals are tangible and interactive. They are easily accessible and are designed to draw special attention to your message in an efficient manner. Having said that, there are 7 printed real estate collaterals that every agent should have in order to boost their sales.

Real Estate Signage

When it comes to printed collaterals for real estate, the signage is the first one you’d think about. These are the ones placed right in front of properties for sale or lease with a contact number. It creates alertness among people that lets people know that a property is available.

This is one of and still among the most important real estate collaterals. Make sure to have these in front of every property you manage and ensure that it carries your branding properly.

Business Cards

Business cards are used as a reference point for potential customers and even your business partners. When you share your business card, you are also indirectly branding your business.  As the person you shared your business card with is literally carrying your brand with them. Whenever they check your business card it would remind them about the conversation you had together which is quite similar to what an instant reply does on TV.

It also helps that it is customary to exchange business cards so this means real estate agents get to collect the contact information of potential clients and customers.


Like business cards, stationery can be powerful real estate collaterals. This helps you maintain a sense of continuity when it comes to your branding.  The design in stationeries  should match your business cards, flyers, brochures, website, and other items in your marketing items.

These stationaries work for you in several ways.  First, it can be used by every person involved in the company. Secondly it’s even much more efficient as it can be used Secondly, it can be used as a giveaway to potential customers to further increase the brand’s visibility.

Business Forms

Just like with stationaries, every business form of your real estate practice should carry customised design showcasing your brand as well. Business forms are passed around to other people within and outside the organization and having your logo and contact number would greatly help in reminding potential customers about you.


In any business, flyers are one of the most effective ways to market a product or service. This rings true for real estate collaterals as well. People looking for a property would first consider a location. Once they have one in mind, they’d try to look for properties in the specific locations either by going on the internet or by going to the actual location. If they do the latter, flyers all around town will help point them in the direction of your property.

Flyers provide potential customers with all the basic information they need about a property or properties that you are selling/leasing including your contact number,

Data Sheets

Data sheets are not common when it comes to real estate agents. But having them is quiet handy in keeping up track with all the properties you have in your portfolio. This would contain their addresses, features, and functionalities regarding properties so that when you get a query you can easily find the answers with the use of a data sheet.


No agent should leave the office without a brochure. This is one of the, if not the most important real estate collaterals. It is considered to be the most important real estate collaterals There are many uses for a brochure:

  1. You can use it for a presentation with your client or customer.
  2. Give the brochure away after the presentation to remind them about your conversations.
  3. You can distribute brochures in public areas to generate leads.

If you only have space for one printed collateral, go with a brochure. And if you need help with your real estate collaterals getting designed and printed, contact us at Direct Mail Solutions. We will help you achieve your goals with the look and feel of your printed collaterals.

How Direct Mail Can Work for Different Industries

Direct mail marketing is an excellent tool for generating leads and increasing brand recognition and there are many different approaches that can be taken when it comes to connecting with consumers. Good direct mail marketing is designed to play into each company’s individual strengths, so it’s important for businesses to construct a campaign with an industry specific approach. In this blog, we look at how direct mail can be used effectively across a variety of different industries.


The travel industry can benefit greatly from direct mail marketing, as travel companies often have access to high quality data lists filled with contacts highly likely to be interested in their products and services. Through segmentation of these data lists, companies in the travel industry can create individualised campaigns for each of their target markets; for example, promoting youth focused holiday packages to Millennials (especially just before university breaks) and more boutique travel itineraries to retirees. Travel companies can also adjust the packages being promoted in their direct mail campaigns according to the median income of recipients (e.g. budget travel in average wage suburbs and luxury travel for the higher earners).

Real estate

Real estate is another sector that’s perfect for direct mail. Residents of in-demand suburbs can be targeted with information about sales in their area, including street maps with pins representing recent sales which allow homeowners to visualise where they are in relation to these properties. Conversely, direct mail can also be used to target prospective buyers currently living in rental properties.


Direct mail can be a very handy marketing tool for health care centres like medical practices and dental clinics, as it’s a great way to target families and residents new to the area who will likely need a new local doctor. Mail outs should include clean, bright images of the practice, doctor profiles, and testimonials from happy patients. Another way to use direct mail in the healthcare sector is to target patients from specific demographics (e.g. women, children, patients over 50) with reminders of procedures or check-ups specific to their circumstances.


Direct mail is a great way for non-profits to collect donations, including both once-off contributions and subscriptions. Non-profit direct mail should be image-heavy, with empathy invoking language, and should provide recipients with clear and simple ways to make a donation, including reply paid envelopes.

Direct mail services can be used effectively by a variety of industries to boost sales and increase awareness. Direct Mail Solutions are a respected mail house in Melbourne, offering the full spectrum of direct mail services from design to distribution.