Printing

5 Best Ways To Effectively Market Your Dental Practice

Posted on by allisterfreeman@gmail.com
dentist marketing
13
Jul

Connecting with your target audience in the right place at the right time is what marketing is about. Especially with your dental practice, you need to keep in touch with your clients/patients more often to build their trust. 

And in this digital world, most people spend their time online or browsing the internet.

That means you need to meet them there, right? You can start working on your Dental Facebook Page, Youtube Channel and the like… but would you believe that printed collateral still wins the hearts of potential patients looking for reliable dental services?

Though most of us have switched to online advertising and communication, traditional postcards and pamphlet distribution are exceptionally effective to target the health and wellbeing sector, especially in this age of digital fatigue.

Improve Your Dental Patient Marketing Methods

Our Top 5 Printed Collaterals For Dentists

Not only baby boomers, but also younger generations express their love for mail postcards. In the epoch of impersonal online advertising, printed postcards are something highly personalized and unique. 

Printed Discount Vouchers

An essential element of most direct mail campaigns is printed discount vouchers.

You can offer your potential patients the option to exchange their voucher for a discount of services, following a visit to your dental office.

Flyer Marketing

Flyers

Another useful printed collateral that you can use is the flyers. Dental flyers that are engaging and have interesting information will compel the readers to evaluate their dental health. Especially if it has a great design and is printed with high-quality materials.

Postcards

postcards

Printed postcards are something highly personalised, unique and are cost-effective. It is also a great way to get potential clients to take a closer look at what your dental practice can offer. 

Brochures

catalogue

You can also send out brochures to your potential clients/patients.

Your brochure should include relevant images, details about your dental practice and what can you offer them so it’s easy to see why your dental practice is on top of the others.

Catalogues & Pamphlets

direct mail marketing

And last but not the least on our list is catalogue and pamphlet distribution for your dental practice.

Showcase your products and services with eye-catching, full-colour catalogues, pamphlets.

Whether you are offering a discount, have released new products, or are promoting a new service, catalogue & pamphlet distribution can act as powerful marketing tools which allow your dental practice to stand out from the crowd.

How Can Direct Mail Solutions Boost Your Dental Direct Mail Marketing?

We provide a range of solutions for small and medium-sized businesses which will help you reduce your costs and discover efficiencies within your operations.

Direct Mail Solutions provide end-to-end direct mail services; tailored to suit your specific business needs and goals.

Whether you need us to simply handle a mailout or require help identifying the right target market and formulating a comprehensive direct mail marketing strategy, our direct mail specialists will ensure your campaign is a success.

At Direct Mail Solutions, we will print, pack and post your direct mail job.

Next steps…

Want to save money and man-hours by giving us the task of organising your direct mailing campaigns, printing marketing material and stuffing envelopes & packages?

Mailing

The Advantages of Catalogue Marketing

Posted on by allisterfreeman@gmail.com
Advantages of Catalogue Marketing
29
Nov

December hasn’t even started yet and already many of the major retailers have kicked off their festive season marketing campaign with thick, glossy catalogues showcasing all the latest gift ideas and stocking stuffers. Christmas catalogues have a long history and for many consumers, they remain a key tool in making purchasing decisions over this period. This week, we take a look at some of the reasons why catalogue marketing comprises about 60% of the total spend on print advertising in Australia.

Customer connection

No piece of advertising is quite so warmly welcomed by customers as a catalogue. Customers perceive catalogues as a trusted source of information and tend to keep them around for future reference much longer than they would with any other form of print marketing.

Digital link

Catalogues are a fantastic tool if you’re working with an integrated digital and print strategy. The perfect way to communicate with customers offline and garner attention, catalogues work to drive traffic to your digital platforms and help any online campaigns gain additional traction.

Cost

The higher initial outlay of catalogue marketing is often held as a criticism against it. However, this is a rather short-sighted view to take as catalogue marketing has the highest ROI of any print marketing product and studies suggest that as much as 8 out of 10 buyers are converted through catalogue marketing.

Aesthetics and information

Catalogues are a great vehicle to provide detailed information about your products and showcase their aesthetic value with high quality, glossy prints. In this way, the catalogue format transforms your brand image and products into an aesthetic object which customers seek out to appreciate the visuals for their own merit.

Upselling

Catalogues are also a great opportunity to showcase your complete product range in context through cost-effective letterbox distribution , so that the customer can clearly see the links between each product and is inclined to purchase more than they originally intended.

Mailing

Successful Catalogue Marketing

Posted on by allisterfreeman@gmail.com
catalogue
17
Dec

For many companies, catalogue marketing remains an ever popular tool to connect with an audience and promote products or services. Research has shown that people are more likely to find print advertising trustworthy, and so in a digital age, it’s more important than ever not to discount the potential for catalogue distribution as a sales initiative. In this week’s article, we’ll be focusing on how you can get the most out of your next catalogue campaign.

Why catalogues?

Catalogues represent a convenient opportunity to present your audience with information about your company based in both text and visual mediums, and can be used incredibly effectively in combination with flyers and postcards. However, to make sure that you’re getting the most out of your catalogue campaign, start with a clear concept to carry through copy, marketing, and design solutions.

Who is your audience?

First and foremost, you should focus on who your audience are, and information about what your company offers should always be communicated through this tailored lense. Customized catalogue distribution is what makes your products or services stand out, and your audiences are much more likely to engage with what you’re offering if it’s designed to speak to them individually.

Design is key

Be strategic with what you promote; put your best sellers at the forefront of your campaign to make them highly visible to your audience. Developing a well designed catalogue is key to converting interest in tangible sales, and imagery and copy that frames your products and services as valuable and popular is key to devising a successful catalogue campaign.

Have a multi-medium focus

To take your catalogue distribution further, consider pairing print marketing with digital marketing. Weaving the two mediums together can create engage a wider audience, and may encourage more involvement from them. Online media can drive sales and cut down costs, but when used in combination with print advertising, your brand will become a force to be reckoned with in the world of modern marketing.

At Direct Mail Marketing, we are bulk mailing and direct mail marketing specialists, with expertise in the area of catalogue and pamphlet distribution.

Mailing

What Makes a Catalogue Campaign Successful?

Posted on by allisterfreeman@gmail.com
17
Aug

For many companies, catalogue marketing remains an ever popular tool to connect with their audience and promote products or services. Research has shown that people are more likely to find print advertising trustworthy, and so in the digital age, it’s more important than ever not to discount the potential for catalogue campaign distribution as a sales initiative.  

Catalogues represent a convenient opportunity to present your audience with information about your company based in both text and visual mediums, and can be used incredibly effectively in combination with flyers and postcards. However, to make sure that you’re getting the most out of your catalogue campaign, start with a clear concept to carry through copy, marketing, and design solutions.

Know your audience

First and foremost, you should focus on who your audience are, and information about what your company offers should always be communicated through this tailored lens. Customised catalogue distribution is what makes your products or services stand out, and your audiences are much more likely to engage with what you’re offering if it’s designed to speak to them individually.

Be strategic about your catalogue design

Be strategic with what you promote; put your best sellers at the forefront of your campaign to make them highly visible to your audience. Developing a well designed catalogue is key to converting interest into tangible sales. Creating imagery and copy that frames your products and services as valuable and popular is key to devising a successful catalogue campaign.

Integrate with digital marketing where possible 

To take your catalogue distribution further, consider pairing print marketing with digital marketing. Weaving the two mediums together can engage a wider audience, and may encourage more involvement from them. Online media can drive sales and cut down costs, but when used in combination with print advertising, your brand will become a force to be reckoned with in the world of modern marketing.

Direct Mail Solution provides catalogue distribution services to Melbourne based businesses.

Mailing

Construct an Effective Catalogue Marketing Campaign

Posted on by allisterfreeman@gmail.com
Catalogue printing
21
Mar

If you have an e-commerce business, a physical store, or a combination of the two, one of the best ways to market your products is with a dedicated catalogue. Catalogues are a great way to attract new customers, and offer impressively high ROI compared to other print marketing mediums. To work, a catalogue must be engaging, attractive and full of all the information needed for easy conversions. To design and distribute a winning catalogue campaign, try implementing the following tactics.

Build brand identity

You should treat each catalogue you send out as a way to represent and build your brand identity. Choose a design aesthetic that fits with your existing logo and theme and stick with it. If you’re selling luxury items, you’ll need to give your catalogue a luxury feel with elements such as embossing, metallic trims and a glossy or high quality matte paper grade. If you’re targeting families, family friendly imagery, clear, clean fonts, and bright colours are all good design choices. Most importantly, you need a standout cover that clearly displays what your brand offers, while also maintaining a sense of intrigue and encourages recipients to learn more.

Enticing product descriptions and photos are a must

The level of detail you put into your product descriptions will depend on how you are selling them. If you’re selling products online, you can save the bulk of your product descriptions for your online listings, if you’re selling products in a physical store, you will want to provide a short but detailed description for each item which can be followed up on when buyers come to check them out in person, and finally, if you’re selling directly through the catalogue, the product description should be as detailed as possible. Since catalogues are highly visual, you will need to include professional, styled photographs of your products. Real life settings are the best way to showcase your products: You want to give consumers an idea of what your products will look like in their home, or warn by them etc.

Promotions and exclusive offers

Recipients of your catalogue will be much more likely to make a purchase or otherwise interact with your brand if you offer them some sort of special deal, such as a coupon/discount code, a free gift with their purchase, or even product samples. Encourage repeat purchases with a loyalty program and put a time limit on exclusive offers to create a sense of urgency.

By ensuring these elements are included in your next catalogue marketing campaign, you can maximise your ROI. Direct Mail Solutions offer end-to-end direct mail services, including catalogue mailing. Our catalogue mailing services don’t just cover distribution, but also design, printing, and targeted mailing lists.

Mailing

Reasons To Use Catalogue Marketing

Posted on by allisterfreeman@gmail.com

Catalogues are one of the most established forms of marketing but the way that we use them has changed. Up until the turn of the century, most businesses used catalogues as a medium for direct response from customers who would either call up or fill out a form to purchase the goods listed in the catalogue. In 2016, industry leading brands like Ikea, Country Road, Myer and David Jones all use catalogues to create an aspirational brand image that resonates with their target audience and inspires them to seek out products online or in store. In this article, we take a closer look at 5 of the key advantages that catalogues offer as a marketing tool.

Inspiring

One of the key functions of modern catalogue marketing is to place products in an aspirational ‘real world’ context that inspires the reader. The most effective catalogues function as ‘look books’ with a storyline that engages the reader and explores the potential of the products. For example, interior design brands like Ikea tend to advertise their products in rooms which provide them with a context and create an atmosphere that the reader can place themselves in.

Brand identity

Another advantage of contextual advertising is the opportunity to emerge the reader in the world of the brand and providing them with an emotional experience where they can engage with products on a level that transcends the online or in store experience.

Targeted marketing

Catalogues and brochures, even albums,  are a great way to follow up an online purchase as they tend to work best with a targeted audience who has already shown interest in a brand or product range. Placing a catalogue inside an order is a great way to reinforce your brand identity with the customer and encourage them to shop with you in future.

Informative

As a medium, catalogues makes it incredibly easy to communicate product details like size, look, colour, and function. This is important as many shoppers are discouraged from making purchases online due to a dearth of information or a lack of confidence about what the product will look like once it arrive. On the other hand, consumers tend to trust product representations in catalogues, and find them eaisier to navigate for information.

Direct Mail Solutions offer quality printing and catalogue distribution services to businesses of all sizes.

Mailing

Choosing the Right Type of Direct Mail for a Business

Posted on by allisterfreeman@gmail.com
16
Feb

Direct mail is an incredibly diverse marketing channel which can be utilized by virtually every business model to establish both a strong market presence and build up a loyal customer base. That being said, it’s important to select a direct mail format that aligns with the promotional requirements, budget and scope of your enterprise. Here is a breakdown of the most common types of direct mail and the business models they’re best suited to.

Letters

This is the most basic format of direct mail marketing. This budget friendly format can be used by almost every type of business to inform and promote goods and services. Additionally, the option to personalise the letter by addressing it to the recipient is a simple but effective way to make them feel valued. Letters tend to work best when they are used to accompany brochures, catalogues, and coupons/discount vouchers.

Postcards

This format is a cost-effective and aesthetically pleasing way to garner interest in your business. Simple, compact and striking, the diminutive proportions of a postcard can make a big impact if they are properly utilized. Postcards have long been used as collectable mementos and using them in a commercial context is an ingenious way to increase the visibility of your business. Choose a witty or aesthetically pleasing image to print on the front and chances are, it will end up on the fridge or pin-board of the recipient. This option is ideal for small businesses on a budget as well as those within creative industries such as visual design.

discount-coupon

Coupon mailers

Everyone likes a bargain and coupon mailers are a great solution for start-up businesses looking to establish a client base in a competitive industry. Modern consumers are willing to switch between service providers and retailers provided the right incentive is there and there are few things more enticing than the prospect of saving money.

Packages

The psychology of packages is a powerful one. The potential of the unknown, coupled with the possibility of a free gift almost guarantees that recipients will open a promotional package if you send it to them. However, due to the significantly more expensive nature of sending promotional packages, this option is only really suited to companies wishing to target a select few customers or more significant direct mail marketing budgets.

Catalogues

For large businesses selling a wide variety of products, catalogues can be used very effectively to visually advertise individual products as well as upcoming promotions or sales. With their bright colours and innumerable product listings, a catalogue has something that will appeal to every consumer. Direct Mail Solutions’ catalogue distribution services make it easy and convenient to use catalogues to showcase your products and services to your target audience.

Brochures

This format tends to suit enterprises who are advertising costlier products and services. Brochures give you space to inform the potential consumer about the advantages of paying a premium for your goods. The higher quality printing and paper involved in manufacturing these are more of an investment, but they are also more likely to catch the reader’s eye and impart an impression of quality.

If you would like some expert advice on the best direct mail format for your needs and audience, speak to our friendly team today on 1800 70 6245 or email us at sales@directmailsolutions.com.au.