Can Direct Mail Marketing & Online Marketing Really Co-Exist?


“Direct mail is dead, you should invest more in online marketing”.

You may have heard this many times, what are your thoughts?

Direct mail has been around for a long time and it is one of the most powerful tools that many businesses use in order to engage with their customers and spread the word about their products or services. It has better response rate with 4.4% of campaigns receiving a response when delivered through the mail, compared to just 0.12% online.

But with the advancement of technology, although it is being said that direct mail has better response rate, most companies nowadays are still starting to switch to online marketing.

We now have digital and social media marketing, which are undeniably effective. It reaches the target audience fast, in just a click. So, which is which? Is Direct Mail marketing really dead? Should we focus more in online marketing? As the saying goes, two heads are better than one, what if we incorporate the traditional way of marketing to today’s era? Can direct mail marketing and online marketing co-exist?? The answer is a big YES!

It Bridges the gap –

With Direct mail, you can bridge the gap between the digital world and the real one. Reach potential customers who might never heard about you, let’s admit it, not everyone has enough know-how when it comes to technology and doing the traditional way of marketing or sending a direct mail can be the best solution for that.

Combining with Email –

Most businesses are using emails, but are not combining it with their direct mail campaigns. You should start combining those two. You can start sending your customers an email first as this helps build curiosity about your direct mail piece.

And Facebook Ads –

You can match your direct mail data file to Facebook. This will allow you to send targeted ads to your customers or potential clients. They will be able to see ads in their News Feed. Most of your potential clients and customers spend a lot of time browsing Facebook and using these ads can help you to be on top of their mind.

To increase response rates, you should also increase your exposure with your customers and prospects, and by adding a digital component to your direct mail you can increase sales. Take a look at your audience and think about whether direct mail marketing or online marketing could extend your reach. Make your channel open for everyone.

Even though we are now in a digitally-dominated world, direct mail marketing is still an effective and valuable way to reach customers and prospects and with the power of internet marketing you can give it a boost.

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If you have recently started selling goods online or have had your own eCommerce business for a while now, you may be giving some thought to outsourcing your order fulfilment. By getting a third party to receive, process and deliver your products to the end customer, you can grow and adapt to the changing needs of your business. Today, we explore 5 ways online retailers can benefit from utilsing fulfilment services.

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Direct mail and your website: an unlikely duo

People often consider direct mail as outdated and at odds with more contemporary digital marketing. Many businesses treat each marketing technique as mutually exclusive instead of complementary and tend to side with only one technique. Experts, however, recommend coupling direct mail marketing with digital strategies to boost online presence and increase e-commerce sales. If you want to achieve this for your business, here are some simple tips to guide you.

Create an online incentive

A great way to boost your sales is to incorporate online offers into your direct marketing materials, along with your key marketing message or information. If you want to gain traffic and sales on your website, consider hosting competitions or offering online discounts or giveaways as incentives. Ensure that the link to your website is clearly displayed on your mail-outs with a tagline such as “for more information, visit our website” or “visit our website for the chance to win”. If your budget allows, you can even incorporate QR codes or clickable paper.

Make offers time-sensitive

If you decide to include incentives on your direct mail-outs, ensure they are time limited. Placing a time frame on offers creates a sense of urgency and increases the likelihood impulse purchases. If customers are afraid of missing out on a deal, they are more likely to ignore costs and decide to spend money more rapidly.

Make your offers clear

If you decide to include a link to your website, ensure the link you give is short and clear. The longer and more complicated your website’s URL is, the less likely people are to visit it, as they will be disinclined to type something too complicated. If you decide to offer a coupon code in your direct mail to be redeemed online, ensure that you include simple, straightforward instructions. A great way to do this is with bullet points or a step-by-step guide.

If you want to increase awareness about your company, while boosting your online presence and sales, consider marketing your website with a direct mail or bulk mail campaign. Direct Mail Solutions are experienced direct mail professionals, and will work with you to create a successful campaign to compliment your digital strategy.