Your brand identity is how your customers and clients recognise you, and is an incredibly important factor in your business’ success. In an increasingly cluttered marketplace, it can be difficult to stand out from the competition. Simply placing your logo onto your digital spaces and print marketing isn’t enough- to really ensure that your brand identity is distinct and instantly recognisable, there are several things you need to think about. In this week’s article, we’ll be running through 3 ways to improve your brand identity.
Use a consistent colour palette
There are some businesses that are really successful with achieving a strong colour palette across the board, such as Coca Cola, Cadbury and Starbucks. When you use consistent colours across all forms of marketing, it can be really powerful in ensuring that your audience immediately recognises your brand. It’s also a good idea to use different colours that all complement each other. So if your logo is bright pink, think about consulting a professional colour consultant to establish what colours will work with it for your text, imagery, icons and much more.
Have a consistent Tone of voice
So that your audience will continue to recognise you and understand your brand through your marketing, make sure to use a consistent tone of voice, messaging and images; adhering to your brand guidelines. This should align with your target audience, and portray the kind of brand identity that you want to communicate. Consider hiring a copywriter and photographer to help engage with your customers more meaningfully.
Devise variations for your logo
Your logo should be functional across various platforms, and in order to achieve this, it’s important that you create different versions of your logo. From business cards, to direct mail marketing, you won’t always have the same amount of space for your logo, so it must be adaptable. Apart from variations in size, you may also want to consider creating a logo in black and white as well.