3 Effective Leaflet Distribution Methods

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Print marketing is one of the most effective ways to reach your audience. It’s tangible, direct and forces your audience to, at the very least, skim your content. If you’re running a print marketing campaign, you want to make sure that your distribution methods are working towards your success. So in this week’s blog, we’ll be running through some of the best leaflet distribution methods for you.

Door to door

For B2C print marketing campaigns, door to door leaflet distribution can be incredibly effective. It may take more time, and you will most likely need more leaflets to adequately cover your chosen area, but it will definitely reach your audience. In this method, you can be sure that your leaflets will be seen.


If you are able to, consider collaborating with a business that offers related products or services to your business. This relationship should be built on reaching a shared or similar audience, and your leaflet distribution campaign here should aim to act to complement, not compete. If this company is well-known in the industry, this can be a very clever way to advertise.

Distribute to influencers

In any community, there are people who are influential, and can vouch for or even promote your business’ products and services. If you build positive relationships with these kinds of people, they may pass on information about your company to their network. If possible, send them leaflets about your business, potentially with extras for them to hand out themselves.

While this certainly isn’t an exhaustive list of leaflet distribution methods, they can provide a starting point for your next print marketing campaign. Direct Mail Solutions offer direct flyer and leaflet distribution to help you engage with your audience.

7 Leaflet Design and Copy Tips to Ensure a Good ROI

leaflet delivery

Although they might seem like one in the same, there is a difference between good leaflet design, and leaflet design that sells products or services. Presenting your target audience with the right message in the right format is a subtle art, but one which can be learnt. This week, we take a look at a few tried and true layout, design, and content techniques which can encourage customers to buy from your business.

  1. Choose pictures with people in them

More specifically, choose images that represent your target audience, in situations that they can relate to.

  1. Offer something free

A study in the Journal of Consumer Research found that people were more likely to spend money on something when given a free material gift (even one that had nothing to do with the product or service being offered)

  1. Anthropomorphise your product

The more human a product is, the more likely consumers are to feel connected to it. Turning your product into a cute cartoon enables people to project thoughts and emotions onto the object, and empathise with it.

  1. Imply scarcity

Fear of missing out (FOMO) drives sales as consumers often equate scarcity with value and popularity. Putting a time limit on your offer or implying you have limited stock is a great way to do this and provoke immediate action as consumers also don’t like the prospect of a choice being taken away from them.

  1. Provide statistics

Use peer pressure to convince your target audience that what you are offering is desirable. Phrases like ‘9 out of 10 people prefer…’ encourage purchases as consumers perceive the product or service to already have the stamp of approval from their peers.

  1. Invest in quality printing and design materials

Widespread access to printing and computer design technology means it’s possible for every business to print marketing materials, but the way to stand out is by spending a little extra on quality design, thicker paper, and high quality colour printing.

  1. Motivate, don’t close

Don’t pressure your target audience into making a sale. Instead, use your leaflet to garner interest and intrigue that results in them following up by contacting your business or going to your website. Instead of issuing orders (i.e. buy this), invite curiosity (i.e. learn more about this).

Direct Mail Solutions offer leaflet delivery services for Melbourne businesses.

8 Tips for Effective Leaflet Design

Designing a leaflet that stands out to your target audience amongst all the other direct mail can be a challenge. This week, we run through eight quick tips to take your leaflet design to the next level.

  1. Be consistent

The key to effective branding is repetition and consistency, so make sure all of the elements included in your leaflet like colour, font, imagery and layout all conform to your pre-existing branding.

  1. Use content sparingly

Effective leaflet content focuses on the problems that your product or service can solve, and why you are more effective than your competitors. Minimal content, with graphs, charts or images to convey this information is ideal, as it means the reader can take away the core message of your leaflet after no more than a glance.

  1. Don’t forget a call to action

The purpose of a leaflet is to move the reader into the next stage of the sales cycle, and this can’t be done without a call to action. Invite the reader to visit our website, send an email to get a free quote, or call up to receive personalised advice.

  1. Make sure your design appeals to your target audience

Use your knowledge of your target audience to inform your design. Whilst choosing something edgy and slick might fit in with the prevailing design trends, it may not align with the tastes and mindset of your target audience.

  1. Understand the effect of matte and glossy finishes

The finish on your leaflet can play a role in the way you want your company to be perceived. Matte finished tend to look more professional, and are well suited to B2B marketing, whilst glossy finishes which draw attention to product images are favoured in the retail sector.

  1. Put the benefits in bold

Draw in the reader’s eye by using the benefits of your product as the headings or subheadings of your document. This makes it easier for the reader to note the key advantages of your product.

  1. Create a strong heading

Make your leaflet catch the readers eye with a heading that addresses the biggest benefit that your product provides to customers.

  1. Don’t skimp on images

Provide visual stimulus to draw in the reader with graphs, product pictures, or aspirational imagery. If you don’t have the funds to invest in a photo-shoot and are using stock images, try to find images that aren’t immediately identifiable as the bland, generic stock images your competitors are using.

Direct Mail Solutions offers leaflet delivery services for small businesses.